CDnA - Senior Manager, Media and Campaign Analytics

What you will do

Let’s do this. Let’s change the world. In this vital role theCDnA – Senior Manager, Media and Campaign Analytics is responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes secondary data analytics for omnichannel/digital reporting/tracking, supporting quarterly business reviews, participating in brand campaign development and rollout, as well as ad-hoc analysis.

The individual in this role will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.

Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.

Responsibilities include:

• Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
• Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
• Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
• Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

• Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR

• Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR

• Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR

• Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR

• High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience

• Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.

• Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.

• Experience working with measurement around HCP custom programs

• Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.

• Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations.

• Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required

• Ability to think strategically to support key business decisions

• Ability to work collaboratively in team-based environment across different functional groups

• Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings

• Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management

• Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible

Apply now for a career that defies imagination

careers.amgen.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship for this role is not guaranteed.

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Salary Range