Business Development Representative

Formance, Inc

$115K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in a BDR/SDR role in B2B tech sales, preferably in fintech or technical products.
  • Experience with high-volume outbound efforts, focusing on quality outcomes.
  • Interest in utilizing AI tools for effective prospecting and research.
  • Willingness to learn about the technical aspects of the product offered by Formance.

Responsibilities

  • Build and manage outbound sequences targeting technical buyers in fintech and crypto sectors.
  • Qualify inbound leads surfaced by AI tools and identify key opportunities.
  • Collaborate with Account Executives and the GTM team to ensure smooth transition of qualified leads.
  • Engage confidently in conversations with technical buyers to secure follow-up meetings.
  • Contribute to refining AI tool usage in outbound processes, ensuring effective tool selection and implementation.

Benefits

  • Uncapped variable compensation structure with $115K OTE.
  • Equity options in the company.
  • 401(k) retirement plan available.
  • Unlimited PTO to encourage work-life balance.
  • Health insurance coverage provided.
  • Annual team offsite trip in Europe.
Full Job Description
SoHo, New York, NY • Full-time • Hybrid (3-4 days/week onsite)

What you'll actually do
  • Build and run outbound sequences targeting technical buyers (CTOs, VPs of Engineering, Heads of Payments) at fintechs, crypto platforms, and financial institutions, using Clay for GTM orchestration and Lemlist for sales engagement.
  • Qualify inbound leads, including those surfaced by AI-driven sourcing agents, and identify high-potential targets in the US fintech and crypto ecosystem.
  • Work closely with our Account Executives and GTM team to hand off well-qualified opportunities, and with founders to bring market signal back into how we position Formance.
  • Navigate a technical buyer conversation confidently enough to earn a second meeting - you don't need to be an engineer, but you need to ask sharp questions.
  • Help us keep refining how AI tools fit into outbound - you'll have real input into which tools and workflows actually move the needle, not just adopt them passively.

What we're looking for

Must-haves:
  • 2+ years in a BDR/SDR role in B2B tech sales, ideally with some exposure to fintech, payments, or infrastructure/technical products.
  • Comfort with high-volume, high-quality outbound - you know the difference between activity and results.
  • Genuine interest in using AI tools to sharpen prospecting and research, not just following a script.
  • Coachable and curious - you want to learn the technical side of what Formance sells.

What will set you apart:
  • Experience selling or prospecting into technical buyers.
  • Hands-on experience with tools like Clay, Apollo, ZoomInfo, or similar GTM/enrichment platforms.
  • A track record of consistently exceeding activity and pipeline targets.

Package

$115K OTE, uncapped variable • Equity • 401(k) • Unlimited PTO • Health insurance • Annual team offsite in Europe

Technical docs: docs.formance.com • GitHub: github.com/formancehq

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