Werner Co

Business Development Manager - New Customer Acquisition

Werner Co • $85K — $100K *
Appleton, WI 54915In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Engineering, or a related field preferred.
  • 5+ years of business development or consultative sales experience.
  • Proven track record of acquiring new business and driving revenue growth.
  • Experience in B2B sales with complex stakeholder engagement.
  • Strong consultative selling and relationship-building skills.
  • Ability to develop customized solutions for customers.
  • Proficiency in CRM systems and sales enablement tools.

Responsibilities

  • Convert leads into profitable customer relationships.
  • Execute growth strategies aimed at acquiring new customers.
  • Conduct discovery sessions to identify customer needs.
  • Build relationships with key decision-makers.
  • Lead sales opportunities through the complete sales cycle.
  • Collaborate with internal specialists to craft solutions.
  • Present compelling business cases and recommendations.

Benefits

  • Medical, Dental, and Vision Insurance.
  • Short & Long-Term Disability Insurance.
  • 401(k) Retirement Plan with company match.
  • Paid time off including holidays and personal days.
  • Tuition Reimbursement.
  • Annual bonuses based on performance.
  • Employee Assistance Program and Wellness Programs.
Full Job Description
Job Summary

The Business Development Manager drives profitable growth by converting qualified leads into new customer relationships. Partnering with internal teams and an external lead-generation provider this role engages prospects, identifies business needs, develops value-based electrical and technology solutions, and leads opportunities through the sales cycle to closure.

Essential Functions

  • Convert qualified leads into profitable new customer relationships.
  • Execute growth strategies focused at net-new customers within targeted markets.
  • Conduct customer discovery sessions and identify opportunities to create value through Werner's products, solutions, and services.
  • Develop relationships with decision-makers and influencers across customer organizations.
  • Lead opportunities through the entire sales cycle, from prospect engagement through onboarding.
  • Collaborate with Werner specialists and technical resources to develop customer-specific solutions.
  • Present proposals, business cases, and value-driven recommendations that differentiate Werner in the marketplace.
  • Manage pipeline activity, forecasting, and CRM documentation to support sales effectiveness.
  • Achieve new customer acquisition, revenue, profit, and strategic growth goals.
  • Monitor market trends and represent Werner within the communities and industries served.


Required Qualifications

  • Bachelor's degree in Business, Marketing, Engineering, Construction Management, or a related field preferred.
  • Equivalent combination of education and relevant business development experience will be considered.
  • 5+ years of business development, outside sales, account acquisition, or consultative sales experience.
  • Proven success acquiring net new business and achieving revenue growth objectives.
  • Experience selling products, services, or solutions within electrical distribution, industrial automation, construction, manufacturing, or related industries preferred.
  • Experience managing complex B2B sales opportunities involving multiple stakeholders.
  • Strong consultative selling and relationship-building skills.
  • Ability to engage executive, operational, technical, and purchasing decision-makers.
  • Strong business acumen with the ability to identify customer challenges and develop value-driven solutions.
  • Excellent communication, presentation, negotiation, and influence skills.
  • Demonstrated ability to manage multiple opportunities through complex sales cycles.
  • Proficiency with CRM systems, Microsoft Office applications, and sales enablement tools.
  • Self-driven, competitive, and results-oriented with a strong customer focus.


Preferred Qualifications

  • Previous experience in B2B consultative sales generating new leads and business.
  • Previous experience working with Microsoft Excel and CRM package.


Employee Benefits

  • Medical, Dental, and Vision Insurance
  • Short & Long-Term Disability Insurance
  • Life and AD&D Insurance
  • 401(k) Retirement Plan with company match
  • Paid holidays, vacation, personal, and sick days
  • Pet Insurance
  • Identity Theft Protection
  • Accident Insurance & Critical Illness Coverage
  • Tuition Reimbursement
  • Annual bonuses and merit increases based on performance
  • Employee Assistance Program (EAP)
  • Wellness Programs
  • Employee Resource Groups (ERG)
  • Career Development & Leadership Training
  • Paid Parental Leave

About Werner Co

WernerCo is a privately owned, fully-integrated, international manufacturer and distributor of climbing products, access systems, fall protection equipment and jobsite truck and van storage equipment. WernerCo has manufacturing, warehousing, sales and distribution facilities and offices in the United States, Mexico, Canada, China, the United Kingdom and Australia. WernerCo is the leading manufacturer of climbing products in North America and its products are considered the standard of the industry.

Our willingness to explore new markets, capitalize on opportunities and always look to the future has enabled WernerCo to transform into a world leader in climbing and access products.

Learn more about Werner Co
Size
13,525 employees
Market Cap
$2.5 billion
Industry
Manufacturing & Automotive
Net Income
$169 million
Founded
1922
5 Year Trend
+6.4%
Revenue
$2.3 billion
NASDAQ
WERN
* Ladders Estimates

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