Minimum 10 years of marketing or related experience
Experience serving as marketing lead for New Product Development initiatives
B2B marketing experience to commercial businesses
Understanding of corporate and operational business issues
Responsibilities
Act as the primary marketing representative in cross-functional product development teams
Bring customer voice and market insights into product discussions
Lead development of product value propositions and positioning
Validate product concepts through research and customer feedback
Develop clear product messaging frameworks
Translate technical features into customer-focused benefits
Manage go-to-market planning and execution for new products
Benefits
Medical, Dental, Vision, and Prescription
Flexible Spending Account (FSA) options
Paid Time Off (PTO) and Floating Holidays
401(k) Plan with Company Match
Professional Development and Tuition Reimbursement
Paid Volunteer Community Service Day
Employee discounts for family and friends
Full Job Description
What does a Product Marketing Manager do at Rinnai?
The Product Marketing Manager is responsible for translating customer, competitive, and business insights into actionable product and go-to-market strategies. This role partners closely with Product Management, Sales, and Commercial teams to ensure new products are developed, positioned, launched, and scaled effectively.
This individual will play a critical role in representing Marketing throughout the new product development (NPD) process.
This position is located at 103 International Drive Peachtree City, GA with a hybrid schedule.
Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much more
Essential Responsibilities:
Act as the primary Marketing representative within cross-functional product development teams, partnering closely with Product Management, Engineering, and Commercial stakeholders
Bring the voice of the customer, market trends, and competitive insights into product definition and roadmap discussions
Lead development of value propositions, target segments, and positioning early in the product lifecycle
Validate product concepts through market research, customer feedback, and testing
Develop clear, compelling product positioning and messaging frameworks targeting key segments and audiences
Translate technical product features into customer-centric benefits and outcomes
Maintain consistency in messaging across all product communications
Lead go-to-market planning for new products and key product enhancements
Develop and execute launch plans, including timelines, deliverables, and cross-functional coordination
Partner with Sales to ensure launch readiness, including training, enablement materials, and tools
Monitor launch performance and optimize post-launch
