Business Development Manager (Canada)

Acceler8Labs

$90K — $110K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in business development or sales
  • At least 3 years in a media, advertising, performance marketing, ecommerce, or growth-focused agency
  • Ability to discuss key business metrics related to marketing and growth
  • Understanding of how paid media integrates with broader growth strategies
  • Proven consultative selling skills with credibility among senior marketing leaders
  • Experience with modern sales tools and CRM systems
  • Ability to navigate complex sales environments involving existing agency partnerships

Responsibilities

  • Take ownership of qualified sales opportunities from discovery to close
  • Lead discussions with senior decision-makers to understand their business needs
  • Analyze broader business metrics to identify growth opportunities
  • Articulate how Acceler8 can provide value in various marketing aspects
  • Create customized proposals that align Acceler8's services with client goals
  • Work closely with the Growth Development team on qualifying leads
  • Maintain an organized CRM and pipeline health visibility
  • Represent Acceler8 at industry events for relationship building

Benefits

  • Remote-first working environment
  • Opportunity to engage directly with senior leadership
  • Collaborative sales strategy development
  • Exposure to diverse client challenges and solutions
  • Access to various modern sales and prospecting tools
Full Job Description
About the Role

We're looking for a full-time Business Development Manager who can turn great work into consistent growth.

You'll take qualified opportunities and turn them into long-term client relationships, leading conversations from discovery through to proposal, negotiation, and close. You'll speak directly with founders, CMOs, Heads of Growth, and other senior decision-makers, digging into how their businesses actually grow and where Acceler8 can make a meaningful difference.

This is a senior, sales-focused role for someone who understands growth marketing beyond the campaign level. You'll connect paid media, creative, conversion, retention, and measurement to the commercial realities of a business, then translate those opportunities into a compelling reason to work with Acceler8.

You'll support the top of funnel through prospecting and lead generation, as well as Acceler8's founders and leadership team on high-value opportunities, proposals, pricing, and closing strategy.

As a Business Development Manager, you will:

  • Take ownership of qualified opportunities, leading the sales process from discovery through to proposal, negotiation, and close
  • Lead thoughtful discovery conversations with founders, CMOs, Heads of Growth, and other senior decision-makers to understand their business objectives, growth constraints, marketing challenges, and commercial priorities
  • Look beyond individual campaigns to understand the broader business, including customer acquisition, retention, AOV, CAC or CPA, LTV, MER, ROAS, conversion rate, channel mix, and profitability
  • Identify where Acceler8 can create meaningful value across paid media, creative strategy, measurement, conversion, channel expansion, or broader growth strategy
  • Navigate conversations with prospects who may already have an internal marketing team or agency partner, building a credible case for why a different approach may drive stronger results
  • Develop and present tailored proposals that connect Acceler8's services directly to the prospect's business goals and growth opportunities
  • Partner closely with our Growth Development Representative on lead quality, Ideal Customer Profile refinement, prospect insights, and opportunities moving through the pipeline
  • Collaborate with Acceler8's leadership team on sales strategy, pricing, proposals, and high-value opportunities
  • Maintain disciplined CRM management and accurate visibility across opportunities, conversion, expected revenue, and pipeline health
  • Use HubSpot, LinkedIn Sales Navigator, Apollo, Google Workspace, and other sales and prospecting tools to research opportunities and maintain an organized sales process
  • Represent Acceler8 at conferences, dinners, networking events, and other opportunities to build relationships and strengthen our presence in the market


You'll thrive in this role if you:

  • Have 5-10 years of experience in business development or sales, including at least 3 years working within a media, advertising, performance marketing, ecommerce, or growth-focused agency environment
  • Have sold marketing or agency services and understand how DTC and ecommerce businesses grow, not simply how individual advertising campaigns are managed
  • Can confidently discuss metrics such as revenue, AOV, CAC or CPA, LTV, MER, ROAS, conversion rate, retention, and contribution margin, and understand how they connect to the economics of a business
  • Understand how paid media fits into a broader growth strategy spanning creative, conversion, retention, promotions, merchandising, CRM, organic channels, marketplaces, and other acquisition channels
  • Can look at a business, ask intelligent questions, identify potential growth constraints, and translate those challenges into opportunities Acceler8 may be able to solve
  • Are a strong consultative seller who can build credibility with founders and senior marketing leaders without relying on a scripted pitch
  • Are comfortable selling into organizations that may already have an agency or internal marketing team and navigating the complexity involved in making a change
  • Have experience using a modern sales stack, including CRM, lead sourcing, enrichment, LinkedIn prospecting, and pipeline reporting
  • Have a builder's mindset and are comfortable being hands-on across research, discovery, proposals, follow-up, negotiation, and closing
  • Are curious, strategic, tenacious, and organized, and care about winning the right clients and building relationships that last
  • Live in Canada (we're a remote-first team)

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