Business Account Manager - CPG

Acosta

$80K — $95K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred; relevant experience may substitute for degree
  • 5-7 years in sales or marketing, specifically with major chain customers
  • Proficient in Excel and PowerPoint
  • Familiarity with Nielsen and syndicated data sources
  • Strong communication and relationship-building abilities
  • Proven collaboration and influencing skills
  • Strategic thinking and problem-solving capabilities

Responsibilities

  • Coordinate with Customer Managers to develop and execute business plans
  • Build strategic plans for retailers/wholesalers
  • Align with Region Broker Managers to identify opportunities and threats
  • Provide analytics support to Customer Managers for various presentations
  • Manage and ensure visibility of trade funds
  • Evaluate effectiveness of Customer Managers' strategies
  • Collaborate with Insights lead guided by diverse data dimensions
  • Utilize data sources for developing strategic trade plans
  • Conduct financial and data analyses, including event evaluations
  • Set distribution and merchandising targets with data-driven insights
  • Participate in Customer Sales Calls as needed
  • Develop content for the CROSSMARK Business Review process
  • Maintain client plans in CROSSVIEW and Trade Planning System

Benefits

  • Flexible work environment with home office and field opportunities
  • Opportunity for travel, enhancing client engagement
  • Direct impact on business growth and strategies
  • Collaboration with cross-functional teams for professional development
  • Access to a variety of consumer insight resources and data analysis tools
Full Job Description
Job Description

The Business Account Manager III will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.

Responsibilities

  • Coordinate with Customer Managers to develop and execute business plans
  • Build and manage strategic plans for respective retailers/wholesalers
  • Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats
  • Feed CM's w/ planning analytics to support Cat/Line reviews, NI presentations, etc.
  • Effective trade fund management and visibility
  • Measure effectiveness of CM's
  • Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
  • Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans
  • Ad-hoc financial and data analysis, including pre/post event analysis
  • Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
  • Attend Customer Sales Calls with the Customer Manager Team where appropriate
  • Develop and deliver content as part of the CROSSMARK Business Review process
  • Ensure Client's Plans are Built and maintained in CROSSVIEW and the Client's Trade Planning System

NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education/Experience: Bachelor's degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree

Other Functions:
  • Work experience in sales or marketing for a minimum of 5-7 years with experience calling on a major chain customer
  • Excel, Power Point
  • Working knowledge of Nielsen and syndicated data sources
  • Strong communication and people skills
  • Must possess collaboration and influencing skills
  • Ability to be a clear communicator, strategic thinker, and problem solver
  • Ability to effectively prioritize demands and follow through on commitments

Certificates, Licenses, Registrations: None.

Indirect Supervisory Responsibility: Trade Specialists

Working Conditions: Home Office & Field Environments

Travel Requirements: Varies, 20 - 30%

Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

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