National Basketball Association

Broadcast Event & Studio Innovation Manager, Local Media

National Basketball Association$95K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Media, Broadcast Production, Technology, Business, or a related field preferred.
  • 5+ years of experience in broadcast production, production technology, media operations, live sports production, broadcast strategy, or innovation.
  • Experience researching, evaluating, piloting, and implementing new broadcast technologies and workflows.
  • Experience developing new production concepts and technology-enabled content offerings.
  • Experience supporting complex cross-functional initiatives throughout their lifecycle.
  • Demonstrated ability to work across production, technology, engineering, content, and strategy functions.
  • Strong understanding of live sports production and the evolving media technology landscape.

Responsibilities

  • Partner closely with GPM Broadcast Strategy to translate broader innovation strategies into local applications.
  • Identify opportunities for localized game broadcasts using innovative technology and production methods.
  • Develop concepts for localized broadcasts, enhancing the fan experience through advanced technology.
  • Evolve the Local Media production innovation roadmap in partnership with key stakeholders.
  • Understand market-specific needs and identify scalable solutions that balance localization and efficiency.
  • Evaluate adaptation of NBA broadcast innovations for Local Media productions.
  • Monitor and report on key performance indicators for innovation initiatives.

Benefits

  • Eligible employees can work remotely one day per week.
  • Comprehensive medical, dental, and vision insurance.
  • Life/AD&D insurance and short- and long-term disability coverage.
  • Fertility and family-forming assistance.
  • Wellbeing allowance and educational assistance programs.
  • Mental health coaching and therapy services.
  • 401(k) retirement plan with company contributions.
  • Paid vacation, sick time, and personal days.
Full Job Description
WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

Position Summary:

The Broadcast Event & Studio Innovation Manager, Local Media supports the development and implementation of innovative broadcast technologies, production workflows, and localized broadcast experiences across NBA and WNBA Local Media. Reporting to the Broadcast Event & Studio Innovation Lead, this role helps translate broader broadcast strategy and innovation priorities into scalable capabilities tailored to the needs of local productions, markets, and audiences.

The Manager will work shoulder-to-shoulder with GPM Broadcast Strategy on major broadcast initiatives, emerging technologies, and new production concepts, serving as a key connection between broader GPM innovation efforts and Local Media. This individual will assess how new capabilities can be adapted and applied within the Local Media ecosystem and help develop differentiated, localized broadcast offerings that enhance the fan experience while maintaining operational scalability.

The Manager will also serve as a forward-looking innovation resource for the team, continuously researching developments across broadcast technology, live sports production, content creation, and fan engagement. Working closely with the Broadcast Event & Studio Innovation Lead, Technical Director, Broadcast Engineering, Production Operations, Content Production Lead, Content Planning Lead, and broader GPM Media Operations & Technology organization, this individual will help move promising concepts from research and ideation through pilots, implementation, and operational adoption.

Major Responsibilities:
Broadcast Innovation & Localization
  • Partner closely with GPM Broadcast Strategy on major broadcast innovation initiatives, helping translate broader strategies, technologies, and production concepts into applications tailored to NBA and WNBA Local Media.
  • Identify opportunities to use technology and production innovation to create more localized and differentiated game broadcasts that reflect the needs, audiences, and opportunities of individual markets.
  • Develop concepts and use cases for localized broadcast offerings, exploring how graphics, data, automation, alternate feeds, production tools, content integrations, and emerging technologies can enhance the local fan experience.
  • Partner with the Broadcast Event & Studio Innovation Lead to develop and evolve the Local Media production innovation roadmap, identifying opportunities, priorities, dependencies, and areas for further exploration.
  • Collaborate with Local Media production and content stakeholders to understand market-specific needs and identify scalable solutions that balance localization with operational and financial efficiency.
  • Help evaluate how broader NBA broadcast capabilities and innovations can be adapted, scaled, or differentiated for Local Media productions.
  • Work with Broadcast Event & Studio Innovation Lead to establish, track, monitor and report on KPIs for Event & Studio Innovation initiatives.


Emerging Technology & Future Innovation
  • Research and evaluate emerging broadcast technologies, production models, content formats, and industry trends that could shape the future of NBA and WNBA Local Media productions.
  • Serve as an innovation resource for the team, maintaining visibility into developments across sports, media, technology, and adjacent industries and identifying relevant applications for Local Media.
  • Explore emerging capabilities including AI-enabled production, automation, cloud and remote production, virtual production, advanced graphics, data-driven storytelling, personalization, immersive experiences, and other evolving technologies.
  • Develop technology briefings, innovation assessments, competitive analyses, recommendations, and use cases that translate emerging developments into actionable opportunities for Local Media.
  • Build relationships across GPM and with technology vendors, startups, strategic partners, and other industry participants to maintain awareness of emerging capabilities and potential innovation opportunities.
  • Monitor innovation across sports broadcasters and media organizations to identify best practices, new approaches, and opportunities to differentiate NBA and WNBA Local Media broadcasts.


Innovation Development & Implementation
  • Lead implementation of priority broadcast innovation initiatives, translating strategic concepts into defined use cases, workflows, pilots, and scalable operational capabilities.
  • Partner with the Broadcast Event & Studio Innovation Technical Director and Broadcast Engineering teams to evaluate technical feasibility and translate innovation concepts into production-ready solutions.
  • Develop project plans, requirements, success criteria, timelines, and stakeholder alignment necessary to advance initiatives from concept through testing and implementation.
  • Coordinate proofs of concept, demonstrations, pilots, and live production trials to assess the creative, operational, technical, and fan value of new technologies and workflows.
  • Evaluate pilot results and develop recommendations regarding scalability, operational impact, localization opportunities, cost, fan value, and potential next steps.
  • Partner with Production Operations and other stakeholders to integrate successful innovations into live event and studio workflows and support adoption across Local Media.
  • Track innovation initiatives, industry developments, pilots, risks, and outcomes and provide clear, recurring updates and recommendations to the Broadcast Event & Studio Innovation Lead and broader team.
  • Serve as a connector across Broadcast Strategy, Local Media, Production Operations, Broadcast Engineering, Content, and GPM Media Operations & Technology to move innovative concepts from strategic vision to practical application.


Required Education / Professional Experience:
  • Bachelor's degree in Media, Broadcast Production, Technology, Business, or a related field preferred.
  • 5+ years of experience in broadcast production, production technology, media operations, live sports production, broadcast strategy, innovation, or a related field.
  • Experience researching, evaluating, piloting, and/or implementing new broadcast technologies and production workflows.
  • Experience developing new production concepts, broadcast experiences, or technology-enabled content offerings.
  • Experience supporting complex cross-functional initiatives from concept development through implementation.
  • Experience working across production, technology, engineering, content, strategy, or other media functions.
  • Experience working with broadcast technology vendors and external partners preferred.
  • Live sports production or sports media experience strongly preferred.


Required Skills / Knowledge Attributes:
  • Strong understanding of live sports production, broadcast workflows, and the evolving media technology landscape.
  • Demonstrated curiosity and passion for emerging technology, production innovation, and the future of sports media.
  • Ability to think creatively about how technology can enable differentiated, localized, and more engaging broadcast experiences.
  • Knowledge of emerging production capabilities such as cloud and remote production, AI and automation, virtual production, advanced graphics, data integration, personalization, and immersive technologies.
  • Ability to connect broader broadcast strategies and emerging technologies to practical Local Media use cases and scalable production solutions.
  • Strong research and analytical skills with the ability to synthesize industry developments and complex information into clear insights and recommendations.
  • Strong project management skills with the ability to move innovative concepts from ideation through evaluation, pilots, and implementation.
  • Excellent communication and presentation skills with the ability to effectively communicate ideas and recommendations to creative, strategic, technical, operational, and leadership audiences.
  • Strong cross-functional relationship skills and the ability to operate as an effective partner across highly collaborative and matrixed organizations.
  • Comfortable operating in ambiguity, challenging conventional approaches, experimenting with new ideas, and balancing forward-looking thinking with practical implementation considerations.


Salary Range:

$95,000 - $120,000

Job Posting Title:
Manager

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

About National Basketball Association

The National Basketball Association (NBA) is a men's professional basketball league in North America, composed of 30 teams. It is one of the four major professional sports leagues in the United States and Canada, and is widely considered to be the premier men's professional basketball league in the world. The NBA was founded in 1946 and is headquartered in New York City. The league's revenue comes from ticket sales, merchandise, sponsorships, and media rights. The NBA has a global following and is broadcast in over 215 countries and territories.
Learn more about National Basketball Association
Size
1,100 employees
Industry
Founded
1946

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