BRAND STRATEGY DIRECTOR
Reporting into the General Manager of Crown + Conquer, the Brand Strategy Director is a senior leader who owns brand strategy, social strategy, storytelling, campaign performance and account management for Crown + Conquer, and leads these as a billable capability across client engagements. This leader also owns the narrative for the agency and its clients, builds the measurement infrastructure that ties the work to outcomes, and serves as the senior brand and strategic voice in client relationships. This role sits at the bridge of the agency. You're the partner to the Creative Director, the senior voice for clients in the room, and the manager of a team that spans account, strategy, and media. The ideal candidate for this role uses consumer insights and analytics to drive decisions, and builds go-to-market strategies that grow accounts while protecting what makes Crown + Conquer's work distinctive.
WHAT YOU'LL DO
CLIENT LEADERSHIP
- Serve as the senior Brand Strategist on Crown & Conquer client engagements, owning the strategic POV, directing the work, and ensuring quality and consistency before anything reaches the client.
- Own the health, growth, and retention of all accounts
- Identify opportunities to scale revenue from existing clients through new scopes, expanded partnerships, and deeper service offerings
- Partner with the GM on commercial planning, scope discipline, and forecasting
STRATEGIC DEVELOPMENT
- Brief the Creative Director on all work involving brand or creative strategy; hold the strategic half of the work while the CD holds the creative.
- Lead brand strategy for portfolio properties (Let It Break and Everybody's Crazy) as well as client engagements, authoring value propositions, brand promises, and messaging pillars.
- Lead the rebuild of the firm's capability decks, pitch materials, and case studies; help tell the story of what Signed and C+C are building.
- Address the copy and storytelling gap across the portfolio, and be willing to write copy directly and coach direct reports to do the same at a high standard.
INSIGHT-DRIVEN DIRECTION
- Champion the use of data, consumer insights, and cultural intelligence to shape strategy - not just validate it.
- Develop frameworks that connect what audiences think, feel, and do to what brands should say and where they should show up.
- Bring insights-led thinking into both client strategy and agency POV, helping Crown & Conquer stay ahead of the market.
CAMPAIGN LEADERSHIP AND NEW BUSINESS
- Help position Crown & Conquer as a thought leader in the creator and talent partnership space.
- Maintain a genuine pulse on where creator culture, brand storytelling, and audience behavior are heading - and articulate it clearly to clients and leadership.
- Stand up the measurement layer: weekly performance dashboard, monthly executive read-out, and quarterly strategy review; define KPIs per property and own the analytics narrative in client pitches.
- Partner with executive leadership on pitches and proposals, serving as the strategic voice in the room for high-priority prospect conversations.
WHAT YOU BRING
- 12-15 years of experience spanning brand strategy (agency, holding company, or strong in-house team) and operational social leadership at scale.
- Demonstrable brand strategy work: has authored brand platforms, messaging architectures, and voice guidelines that shipped and held up over time
- Strong writing and copywriting ability; can define brand voice and coach a team to execute against it.
- Has run social programs across multiple brands or properties simultaneously; comfortable with paid, organic, and creator-led approaches as one integrated mix.
- Prior agency-side experience selling brand strategy or social as a billable capability is strongly preferred.
WHAT WE OFFER
- Competitive base compensation
- Performance-based bonus structure
- Comprehensive medical, dental, vision
- 401(k) with company match
- Paid time off and company holidays
- Professional development support
