OverviewThe Brand & Experience team is dedicated to crafting compelling brand narratives and designing meaningful customer experiences. We believe in the power of storytelling to connect brands with people and, by combining creativity with strategic insight, help ensure every touchpoint across the customer journey is relevant, memorable, and impactful.
As a Brand & Experience Strategist at Razorfish, you'll turn research, culture, consumer behavior, and data into insights that inspire ideas and inform experiences. You'll partner with senior strategists and cross-functional teams to develop brand and experience strategies from initial insight and opportunity identification through creative briefing, activation, and performance reporting.
You're curious by nature, comfortable connecting the dots, and energized by turning complex information into a clear, compelling point of view.
Responsibilities- Develop brand and experience strategies grounded in consumer, culture, company, and category insights.
- Conduct and synthesize qualitative, quantitative, primary, and secondary research to uncover meaningful insights and opportunities.
- Create strategic deliverables including personas, customer journeys, communication architectures, touchpoint plans, campaign strategies, and program strategies.
- Build a strong understanding of clients' businesses, consumers, categories, and competitive landscapes.
- Translate research, trends, and data into clear, actionable recommendations that inspire creative thinking.
- Contribute to digital and integrated marketing strategies across channels and customer experiences.
- Develop clear, insight-driven creative briefs and strategic presentations.
- Partner with Creative, Data & Analytics, Media, and Technology teams to bring strategies to life.
- Stay curious and plugged into culture, consumer behavior, emerging technology, industry trends, and great work happening across the marketplace.
Qualifications- 3-5 years of experience in brand strategy, experience strategy, digital strategy, integrated marketing, advertising, or a related field.
- Experience translating consumer behavior, research, and data into actionable insights and strategies.
- Understanding of brand positioning, consumer insights, customer journeys, segmentation, competitive analysis, and integrated marketing.
- Strong qualitative and quantitative research and synthesis skills.
- Strong written, verbal, storytelling, and presentation skills.
- Comfortable navigating ambiguity and bringing clarity to complex challenges.
- Ability to think strategically while understanding how ideas translate into execution.
- Collaborative mindset with experience working across disciplines.
- Proficiency in PowerPoint and Excel.
- Most importantly, innate curiosity about people, brands, culture, technology, and what makes great ideas connect.
Additional informationThe Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/5/2027.
