5+ years of experience in hospitality, lifestyle, or luxury marketing; hotel experience preferred
Strong eye for brand consistency and quality
Clear and confident writing skills for creating briefs
Understanding of hotel revenue drivers like occupancy and events
Comfortable with performance analytics and reporting
Highly organized, able to manage multiple projects simultaneously
Proficient with digital tools like Asana, Google Workspace, and basic design software
Willing to work on-site in Miami Beach, including evenings and weekends
Responsibilities
Serve as the primary marketing lead, aligning the marketing calendar with revenue goals
Build and maintain the property marketing plan in sync with corporate strategies
Participate in weekly sales and marketing meetings to address real-time needs
Lead monthly marketing meetings with hotel leadership, documenting decisions
Plan and execute marketing for restaurants, bars, and events
Support sales teams with targeted marketing collateral and outreach
Coordinate local partnerships and cultural events with various teams
Benefits
Dynamic work environment in a historic Art Deco property
Opportunity to shape marketing strategies in a luxury setting
Engagement with local culture and community
Collaboration with diverse teams across hospitality and marketing
Access to professional development and growth opportunities
Full Job Description
The Shelborne By Proper
The Shelborne by Proper is an iconic Miami Beach landmark reimagined through the lens of Proper Hospitality. Set along the ocean in the heart of South Beach, our historic Art Deco property brings together thoughtful design, elevated hospitality, dynamic food and beverage, wellness, nightlife, and a distinctly Miami sense of energy. More than a hotel, The Shelborne is envisioned as a destination for both travelers and locals - honoring the character and history of the property while creating a modern luxury experience that feels deeply connected to the culture, rhythm, and spirit of Miami Beach.
Essential Job Duties and Responsibilities
Property Marketing Leadership
Serve as the primary marketing lead for Shelborne by Proper, owning the property marketing calendar and keeping it aligned with revenue goals, demand trends, and the events and programming calendar
Build and maintain the property marketing plan, and keep it in line with the corporate marketing plan as it rolls out
Take part in Shelborne's weekly sales and marketing meeting and the revenue calls, so marketing responds to real need periods and pace
Lead the monthly property marketing meeting with hotel leadership and keep a clear record of decisions and next steps
Act as the main contact between the hotel and corporate marketing: bring complete briefs in, and carry brand standards back to the property
Campaigns, Programming & Partnerships
Plan and run marketing for the hotel's restaurants, bars, events and seasonal moments
Support group and event sales with collateral, email, targeted outreach and content that helps the sales and events teams win business
Coordinate on-property programming, local partnerships and cultural moments with the General Manager, F&B and events teams, and bring anything that carries brand or press weight to corporate Partnerships and PR
Work with PR partners, corporate and local, on announcements, openings and relaunches
Brand & Content
Make sure everything guest-facing at Shelborne, in print, digital and in the building, meets Proper brand standards, and route work to corporate brand and creative for approval where required
Feed the corporate social team: share upcoming programming, moments and capture needs early, and capture photo and video on property when needed. Social strategy, voice and publishing stay with the corporate social team
Keep Shelborne's website content, Google Business Profile and third-party listings accurate by using the agreed corporate request path
Manage on-property collateral requests (menus, signage, in-room and event materials) through the standard Asana intake with the design team
Performance & Reporting
Send the weekly property marketing recap in the standard format: wins, tasks completed, project updates, outstanding asks and approvals, next week's content plan, and upcoming programming and partnerships
Track results of campaigns, promotions, email and paid efforts for the hotel, and share what you learn with the General Manager and corporate marketing
Keep the large project tracker current, including budgets, marketing plans, and restaurant relaunches
Give property input to the CRM and email program and to website offers. Corporate digital builds and sends; you supply the story, the dates, and the offer details
Support quarterly performance reviews with property leadership and corporate marketing
Collaboration & Working Style
Partner with the hotel's sales, events, F&B and membership teams so marketing matches what the property is selling
Submit corporate requests with complete briefs, keep your tasks and dates current in Asana, and flag blockers early
Support management of the property marketing budget and local vendors, photographers and agencies
Use AI tools in daily work, such as planning, drafting, and reporting, within Proper's brand and review standards
Key qualifications & skills
5+ years of experience in hospitality, lifestyle, or luxury marketing; on-property or hotel experience strongly preferred
A strong eye for brand: you can tell whether work looks and sounds like Proper, and you can explain why
Clear, confident writing and the ability to turn a rough request into a complete brief
Understands how a hotel makes money (occupancy, pace, group and events, F&B) and can connect marketing activity to revenue
Comfortable with performance reports and analytics, and able to turn them into next steps
Organized and calm: you can run many small requests and a few big projects at once in a busy property
Works well with General Managers, sales, F&B and events teams, and corporate colleagues, with a high level of autonomy
Hands-on with email and social scheduling tools, Asana, Notion and Google Workspace; basic design skills (Canva, Figma or Adobe) are helpful
Comfortable using AI tools to plan, draft and report
Willing to work on-site in Miami Beach, including evenings and weekends around events and key moments
Preferred skills
Knowledge of the Miami and South Florida market, with local relationships in press, creative and hospitality
Experience marketing restaurants, bars, events, or nightlife
Photo and video capture with light editing
Experience with local PR, creator, and partnership relationships
Experience launching or relaunching a hotel or restaurant concept
Physical Demands
Ability to sit or stand for extended periods.
Ability to work on a computer for long hours.
Ability to lift and carry light items (up to 20 pounds), such as design materials, portfolios, or promotional assets.
