SALARY RANGE: $80,000 - $116,800 +
- Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.
BONUS: Starting Bonus at Target $20,000 - 24,600
- Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees
VACANCY TYPE: This posting reflects an ongoing opportunity for future openings.
LOCATION: Toronto Office; 5 days/week in office
ROLE SUMMARY: At Labatt, we9re building some of Canada9s most loved and recognized brands. We9re looking for a Brand Manager who is equal parts marketer, business owner and consumer champion.
In this role, you9ll help shape how your brand grows, shows up in culture and connects with consumers. You9ll turn insights into ideas, ideas into experiences, and great marketing into measurable business results.
You9ll work across our Marketing organization and partner closely with Sales, Customer Connections, Insights, Innovation, Finance and agency teams to bring integrated brand plans to life. This reflects Labatt9s current emphasis on marketers acting like brand CEOs, with accountability for growth and long-term brand health.
WHAT YOU9LL DO:
- Own your brand. Understand your consumer, brand health, performance and biggest opportunities for growth.
- Build the strategy. Help develop and execute annual brand plans that drive volume, share and long-term brand equity.
- Create culturally relevant marketing. Turn consumer and cultural insights into compelling campaigns, partnerships, sponsorships and experiences.
- Bring ideas to life. Lead initiatives from brief through execution across creative, media, digital, social, experiential and in-market activation.
- Think commercially. Use brand, consumer and business performance to make decisions, optimize investment and identify new growth opportunities.
- Lead through collaboration. Partner with cross-functional teams and external agencies to deliver integrated programs with impact.
- Own the details. Manage budgets, timelines, agency partners, measurement and responsible-marketing requirements.
- Think global, act local. Where applicable, adapt global brand platforms to create work that resonates with Canadian consumers.
WHAT WE9RE LOOKING FOR:
You don9t need to have followed one specific career path to be successful here. We9re looking for someone with the curiosity, creativity and ownership mindset to build great brands.
You bring:
- Approximately 2-5 years of relevant experience in marketing, CPG, beverage, advertising, media, digital, insights or another consumer-focused environment
- Strong consumer and cultural curiosity
- Commercial thinking and comfort using data to make decisions
- Strong project management and organizational skills
- An ability to translate insights into a clear strategy and compelling story
- Strong communication, presentation and relationship-building skills
- An eye for great creative work and the confidence to challenge and inspire agency partners
- Comfort operating in a fast-moving, collaborative environment
- Most importantly, an owner9s mindset: you take accountability, move with pace and aren9t afraid to make things happen
BENEFITS:
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
- An annual allotment of Beer and Beyond-Beer products for employees!
