Brand Manager PET

Position Summary: - Assist to develop effective Marketing strategies through communication and promotional plans, trade support and brand building activities through entire consumer journey. -Cascade global brand strategy to key stakeholders: cross-functional team, Distributor teams, Agencies. -Plan, execute and track marketing plan activities for key brands to deliver business objectives. -Analysis and evaluation in market, brand, and consumer trends (Analysis of Nielsen, ISCAM, Sell-In, Sell-out) Main Responsibilities: 1. Brand Management: - Own rolling 2-year brand plan and assess, select, develop and oversee execution of strategies for brands that drive sustainable brand growth and deliver financial forecast (RNS & Profit) - Balance and prioritize the roles of innovation, renovation, HMM, distribution, trade, SRM, promotions/communications in achieving brand growth target -Partner with Sales and distributor teams to ensure consistent brand execution across 4 Ps, successful implementation of brand strategies and activation behind key opportunities. -Track competition activities to provide insights and recommendations for brand plans. -Gather feedback from distributors and regional teams to adapt brand strategies to local market needs. 2. Marketing Operations: -Lead transversal marketing operations activities as 4P analysis and execution guidelines, NAR team connections, standard processes across teams, special projects. -Monitor performance and track key performance indicators (KPIs). -Propose how projects are resourced and navigate organization to secure cross-functional resources. -Lead in the development and management of brand budgets, ensuring resources are allocated effectively for maximum impact in both direct and distributor markets. -Lead prioritizing business opportunities so cross-functional team can deliver consumer first solutions through 4Ps. 3. Cross-Functional Collaboration: -Build strong collaborative relationships with cross-functional team, distributor teams to drive brand growth and maintain high standards of brand representation. -Lead prioritizing business opportunities so cross-functional team can deliver consumer first solutions through 4Ps -Unleash the power of people by empowering and developing team through Engaging Leader behaviors 4. Reporting & Presentation: -Provide regular reports on brand performance, campaign results, and key metrics to senior management, incorporating data from both direct and distributor markets. -Present findings and recommendations based on data analysis and market insights, highlighting opportunities and challenges in distributor regions. Education and Experience - Bachelor's degree - 8+ years of work/internship experience, background in: - CPG Brand Management or P&L Ownership/General Management experience, - Large, matrixed organization experience - Success in leading & coaching others - Candidate must be fully bilingual (English & Spanish) - Writing, Reading and speaking Specific Job Experience - Ability to strategically choose levers to balance short-term commitments and long-term brand health - Understand P&L mechanics and how to impact topline and bottom-line drivers - Comfortable pitching plans to internal and external customer stakeholders - Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio - able to influence and provide direction remotely - Can prioritize and complete multiple tasks on tight deadlines • Strategic and creative thinking • "can-do" attitude. - Strong team player SALARY RANGE The salary range for this position is: $95,300 - $159,100 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance. ELIGIBILITY Applicants must meet a minimum 18-year age qualification.