Overview
The Brand Manager will serve as a key team member who will report to the Marketing Director and will be focused on supporting the total Cup Noodles brand while owning and driving several Cup Noodles sub-brands. The Brand Manager will be responsible for assisting in the planning, development and implementation of marketing strategy, communications, innovation, renovation, and management for Cup Noodles sub-brands to exceed stated volume and profit objectives.
Responsibilities
Business & Financial Acumen
• Pulls and analyzes IRI data to garner actionable insights
• Oversees and understands brand budget and levers
• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions
Strategic Thinking
• With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.
• Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
• Draws connections between facts, ideas and situations and makes strong recommendations
Consumer Insights Advocacy
• Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
• Clearly articulates brand equity and positioning relative to consumer and cultural insights
• Applies core marketing frameworks to set brand strategy
Innovation & Renovation Development
• Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities
• Develops winning ideas and knows how to move from insights into product ideas
• Leads and motivates cross-functional teams through commercialization or NPD process
• Ensures and is accountable for projects to meet deadlines
Initiative & People Leadership
• Coaches and acts as a resource for junior team members(s)
• Motivates cross-functional teams
• Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
• Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.
• Leads the efforts of agency partners on marketing communications and coordinates at the tactical levels with the other business functions of Nissin Foods USA.
Qualifications
Required:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company;
• Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
• Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
• Experience managing P&L performance, forecasting, budgeting, and financial analysis.
• Demonstrated success with cross-functional teams, including Sales, R&D, Supply Chain, Finance, and Operations.
• Experience leading new product launches from concept through commercialization.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, presentation, and communication skills.
• Proficient in Microsoft Excel and PowerPoint.
Preferred:
• MBA or Master's degree in Marketing or Business Administration.
• Experience in the food manufacturing industry.
• Experience with retailer-specific marketing initiatives and commercialization.
• Knowledge of digital marketing, social media, and eCommerce marketing strategies.
• Familiarity with innovation stage-gate processes.
• Experience managing external agencies, including creative, media, and consumer research partners.
• Experience with SAP, Business Central, or similar ERP systems.
Pay Range
USD $115,000.00 - USD $145,000.00 /Yr.
