Title: Brand Manager - Innovation This is a hybrid position with an expectation of 3 days per week on-site in Broomfield, CO.
About the Job:A Brand Manager - Innovation (BMI) at HFB shapes the innovation pipeline, leads cross-functional project teams, supports research initiatives, analyzes data, builds business cases, and works closely with brand and commercial partners to execute innovation. A BMI is an experienced brand marketing or innovation professional with responsibility for 3-5 projects/year.
Responsibilities- Lead execution of innovation, PPA, line-extension, network optimization, and COG optimization initiatives
- Lead execution of packaging and integrated marketing efforts.
- Develop business cases and stage gate documents for presentation at governance.
- Build demand and supply plans for assigned innovation in partnership with brand and commercial partners.
- Strongly engaged in research initiatives
- Manage innovation budgets.
- Help optimize Stage Gate processes and WOW
- Develop sales presentation materials in partnership with commercial, brand, and category management.
- Demonstrate corporate values and supports culture optimization initiatives.
The base compensation range for this position is $115,000 - $140,000 commensurate with experience.About You:- Bachelor's degree or equivalent experience
- 4+ years marketing, brand, R&D, insights and analytics, or innovation experience
- Prior CPG/food & beverage experience on consumer facing brands
- Stage-Gate experience
- Strong ability to launch and scale innovation platforms
- Strong comfort with consumer and/or category research techniques/concept validation
- Strong experience managing projects through a stage-gate process
- Ability to build P&Ls/business cases
- Ability to build sales presentation materials and influence category buying decisions
- Strong team contributor; developing leadership skills
- Growth mindset, coachability
- Strong communication skills
Preferred:
- MBA or equivalent experience
- Prior experience working within board/PE-led companies
- Prior experience building mission-centric brands and/or natural products
