Job purposeLead projects, marketing planning and execution in support of Ilumya (and potentially other Sun Brands) with a focus on Indigenous Communities. Support Senior Brand Managers across business units as appropriate.
Duties and responsibilities- Maximizing the impact of the critical customer promotional channels such as salesforce, Digital, Omnichannel to reach HCP's supporting Indigenous communities and the patients they serve
- Managing external agency partners to optimize the delivery of promotional tactics and materials
- Project management of Indigenous focused initiatives
- Visiting treatment clinics in Indigenous communities with HCP's to uncover needs of patients
- Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
- Market research and Marketing analysis including insight development/action planning/execution with a focus on the Indigenous communities
- Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding with focus on Indigenous communities
- Sharing insight gained from internal and external sources
- Support development of the brand strategies and identify potential partnerships with HCPs supporting the Indigenous Communities of Canada
- Collecting, interpreting and disseminating competitor information
- Segmentation - identify and plan/execute by segment to drive segment migration
- Developing key brand messages for the brand
- Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings
- Meets with top opinion leaders and establishes good rapport with them
- Supports compliant advisory and consultancy meetings with HCPs based on needs
- Assisting with training initiatives and regular team meetings as required
- Being responsible for communicating effectively within the sales and marketing, medical team on pertinent information
- KPI (Key Performance Indicators) development and tracking
- Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement
- Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
- Develop training on key materials with support of a training consultant
- Lead appropriate promotional sessions at Sales and company meetings
Additional responsibility (Only applicable to customer facing roles)Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day
Qualifications- Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology
- 1-2 years of pharmaceutical marketing experience is preferred
- Preferably additional marketing or business training
- Has worked in a pharmaceutical company, or related field, for at least 3 years as Sales Representative, or Sales Supervisor is preferred
- Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
- Understands PAAB regulations
- IT tools: MS Office - intermediate level
Working conditionsHybrid - 3 days in Mississuaga office, Travel 40-50%
Physical requirementsNA
Direct reportsNA
This posting is for an existing vacancy.
The presently-anticipated base compensation pay range for this position is $99,500 to $121,500. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; RRSP savings plan; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.
The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).
