Brand General Manager

About the job Brand General Manager

The Role

We are looking for a Brand General Manager to take full ownership of one of Presto's most important enterprise brand accounts and scale it from approximately $500K ARR today to its full potential of $50M+ ARR.

This is not customer success. This is not account management. This is general management.

You are the CEO of the account. You own the trajectory of the brand on Presto's platform: the quality of the customer experience, the expansion strategy, the operator relationships, and ultimately whether the product earns the right to go from a handful of stores to a full national deployment.

This role sits at the intersection of enterprise selling, customer experience ownership, and AI-native product delivery. You are the person responsible for selling the next phase of expansion, and for ensuring the product earns the right to expand by delivering an exceptional experience. You will lead a cross-functional team, partnering directly with a Forward Deployed AI Product Builder who handles technical execution and deployment, while you own the commercial relationship, the sales cycles, the franchise and corporate stakeholder map, the rollout sequencing, and the standard for what "great" looks like at every store.

The right person for this role thinks like a founder, sells like a strategist, and is obsessed with product quality. You see the full chess board of an enterprise expansion, from pilot success metrics to procurement cycles to franchisee economics, and you know how to move all the pieces to close. But you also listen to real orders, care deeply about the guest experience, and won't let a bad interaction go uninvestigated.

This role is based in the Atlanta Area. Travel to franchise markets will be required.

What You'll Do

Own the Customer Experience

• Be the single most accountable person for the quality of the AI experience at your brand, across every store, every daypart, and every order
• Listen to real orders regularly; develop a deep, intuitive understanding of what the experience feels like for guests and crew members
• Set the quality bar and hold the team to it; identify experience gaps, escalation patterns, and friction points, then drive rapid resolution
• Partner with the Forward Deployed AI Product Builder and engineering teams to translate CX insights into product improvements that ship fast
• Track and own core experience metrics: accuracy, speed of service, guest satisfaction, escalation rates, and upsell performance

Sell and Expand the Account

• You are the salesperson for your brand; own the full sales cycle for each phase of expansion, from building pipeline within the account to negotiating terms to closing commitments for new store rollouts
• Lead the strategic sale from pilot to full-fleet deployment, navigating corporate buying committees, franchise advisory councils, and regional operator groups
• Proactively identify and pursue the next tranche of growth: new regions, new franchisee groups, new dayparts, new store formats, and incremental product features
• Build the business case for expansion at every stage: ROI analyses, performance data packages, and executive presentations tailored to each decision-maker
• Sequence the rollout intelligently; know which conversations to have now and which to stage for later based on readiness, economics, and strategic value
• Negotiate and close expansion agreements, renewals, and pricing structures
• Own a revenue target for your account and build the plan to hit it

Own the Product Trajectory for Your Brand

• Serve as the voice of the customer inside Presto; translate what operators and guests need into clear product priorities
• Own the product roadmap for your brand in partnership with the Forward Deployed Builder, ensuring the AI system is continuously improving against the metrics that matter
• Drive feature adoption: when new capabilities launch, you are responsible for ensuring they are configured, tested, and delivering value at your brand
• Understand your brand's menu, operations, and guest expectations deeply enough to be a credible product partner, not just a commercial one
• Ensure your brand's deployment is always running the best version of the product and that learnings are flowing back to the platform team

Lead the Cross-Functional Account Team

• Serve as the single point of accountability for everything that happens with your brand at Presto
• Partner directly with the Forward Deployed AI Product Builder who owns technical delivery, deployment, and system performance
• Align engineering, product, deployment operations, support, and leadership around account priorities and timelines
• Set the pace and standard for the team; create clarity about what matters, what's next, and what good looks like
• Escalate intelligently: know when to solve problems yourself and when to pull in executive support

Build Operator Trust and Adoption

• Develop strong, trust-based relationships with corporate leadership, franchise operators, and regional managers
• Drive adoption by translating AI system performance into the language operators care about: speed, accuracy, labor savings, and guest experience
• Spend time in the field; visit stores, observe operations, and bring real-world context back to the product and engineering teams
• Turn successful deployments into case studies, internal playbooks, and referenceable proof points that accelerate expansion

Shape the Playbook

• Presto has Brand GMs running each of our major brand accounts; you will contribute to and raise the bar on the shared operating model that makes this team effective
• Document and codify repeatable processes for account expansion, CX management, stakeholder engagement, and cross-functional coordination
• Partner with Presto leadership to refine go-to-market strategy based on what you learn in the field

How This Role Works with the Forward Deployed AI Product Builder

The Brand GM and the Forward Deployed AI Product Builder are two halves of the same team. The GM owns the business trajectory and the customer experience standard; the Builder owns technical delivery and product performance.

• Brand GM: Selling, expansion strategy, revenue targets, stakeholder relationships, customer experience ownership, quality standards, business case development, operator adoption, franchise navigation
• Forward Deployed Builder: Technical execution, AI system performance, engineering coordination, deployment operations, product development, production monitoring

Together, they form a two-person leadership pod that runs the account end to end. The GM sets the direction, owns the relationships, and holds the quality bar; the Builder makes the product perform. Both are in the weeds daily.

It's Important to Us That You Have

• 4-5+ years of experience in high-performance business roles: management consulting (MBB or strong boutique), founder/operator experience, enterprise sales, business development, or general management at a high-growth technology company
• A builder's mentality: you have created something from scratch, whether that was a company, a new business line, a market entry, or a major account expansion, and you can point to the results
• Deep customer empathy and quality obsession: you care about the end-user experience at a granular level and will personally investigate why something isn't working
• Strategic selling ability: you understand how enterprise deals work, how buying committees make decisions, how to build and run a sales pipeline within a single account, and how to close
• Comfort leading cross-functional teams through influence rather than authority, setting priorities, and driving execution across engineering, product, and operations
• Strong analytical skills: you build your own models, interpret data, and make decisions grounded in evidence, not intuition alone
• Exceptional communication skills: you can present to a C-suite audience, write a compelling business case, and have a direct conversation with a franchisee about what's working and what isn't
• High ownership mentality with comfort operating in ambiguity, incomplete information, and evolving priorities
• A genuine interest in AI and technology, with the ability to learn quickly and speak credibly about how the product works, even if your background is not technical

It Would Be Great If You Had

• MBA from a top-tier program or equivalent analytical training
• Experience in restaurant, QSR, franchise, or multi-unit retail environments
• Background in AI, SaaS, or enterprise technology go-to-market
• Experience with usage-based or consumption pricing models
• Track record of growing an account or business unit from early revenue to $10M+ ARR
• Familiarity with franchise business models, including franchisor/franchisee dynamics, co-op structures, and regional operator groups
• Prior experience deploying technology into distributed physical environments (stores, restaurants, warehouses, field operations)

Location

This role is based in Atlanta, GA, operates remotely, and travel to franchise markets will be required.

Compensation & Benefits

The U.S. OTE for this position is approximately $140,000 - $180,000 annually plus equity. Compensation is determined by role, level, location, and individual experience. Presto's compensation philosophy rewards high performers and aligns incentives with long-term value creation through meaningful equity participation.

Benefits for U.S.-based employees include medical, dental, and vision insurance, a 401(k) program, and paid time off (PTO). Learn more at www.presto.com.