Job DescriptionAs the Brand & Digital Marketing Manager, you will lead the North America Seeds Brand & Digital Marketing organization, setting portfolio strategy and converting business priorities into integrated, measurable customer and channel experiences.
Accountabilities- Set and lead the integrated brand and digital marketing strategy for the North America Seeds portfolio, translating commercial, customer, and route-to-market priorities into annual and multi-year plans that strengthen brand equity and drive business growth.
- Lead integrated marketing and commercialization across brands, products, traits, and innovation platforms, delivering differentiated customer experiences and full-funnel campaigns across digital, media, social, search, CRM, events, and sales enablement channels.
- Advance digital marketing and customer experience capabilities, including web strategy, CRM and marketing automation, lead generation and management, analytics, search optimization, and emerging AI-enabled approaches to improve customer engagement and discoverability.
- Drive data-informed marketing investment and performance, establishing meaningful KPIs, customer and brand insights, ROI measurement, portfolio priorities, and resource allocation while maintaining disciplined financial stewardship.
- Lead cross-functional and external partnerships across Commercial Excellence, Sales, Product, R&D, Digital/IT, Operations, agencies, and vendors to deliver high-quality programs, customer experiences, and commercialization initiatives with appropriate governance and compliance.
- Build and lead a high-performing marketing organization, developing talent, clarifying roles and accountability, strengthening operating rhythms, and creating scalable processes that enable innovation, collaboration, and consistent execution.
Qualifications- Bachelor's degree in Agriculture, Business, Marketing, Communications, or a related field, or equivalent relevant experience.
- 10+ years of progressive experience in marketing, communications, brand, digital, or agency environments, including leadership of complex portfolios and cross-functional programs.
- Demonstrated people leadership experience, including building, coaching, developing, and leading high-performing teams.
- Strong strategic marketing expertise across brand strategy, integrated marketing, customer experience, digital channels, CRM, content, media, and marketing automation.
- Proven ability to use customer insights, research, data, and performance metrics to shape strategy, optimize investments, and deliver measurable business outcomes.
- Strong commercial and program leadership capabilities, with experience managing significant budgets, agency or external partnerships, competing priorities, and senior cross-functional stakeholders.
Preferred Requirements
- Experience within U.S. agriculture or row-crop markets, with an understanding of farmer/customer journeys, dealer or Seed Advisor channels, and agricultural marketplace dynamics.
- Experience with Salesforce, Marketing Cloud, CRM platforms, web analytics, search, paid media, lead management, and emerging AI-enabled marketing capabilities.
- Experience leading large-scale integrated campaigns, national customer programs, events, or marketing transformation initiatives across multiple brands and channels.
- Working knowledge of advertising and claims compliance, privacy, trademarks, legal review, procurement, and financial controls.
Additional InformationWhat We Offer:
- A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
- Full Benefit Package (Medical, Dental & Vision) that starts your first day.
- 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
- Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.
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