Apple

Brand Creative Lead, Apple TV Marketing

Apple$150K — $180K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in brand creative, advertising, design, or related fields
  • Strong portfolio with award-winning campaigns
  • Experience creating integrated 360 marketing campaigns
  • Proven leadership in directing campaigns and managing relationships
  • Experience in complex, cross-functional organizations
  • Background in entertainment, streaming, or culturally driven brands preferred

Responsibilities

  • Shape the visual and conceptual strategy for branding and marketing campaigns
  • Define and implement the creative vision for Apple TV
  • Set creative direction to reflect Apple TV's storytelling and cultural impact
  • Lead creative projects in partnership with internal teams and agencies
  • Oversee the execution of high-quality results on time and within budget
  • Support brand management ensuring design consistency across all channels

Benefits

  • Collaborative and creative work environment
  • Opportunity to influence a major brand in the entertainment industry
  • Access to cutting-edge marketing technology and resources
  • Opportunities for professional growth and development
  • Engagement with a diverse team of creative talents
  • Potential for high visibility with senior leadership and stakeholders
Full Job Description
Description

As a Brand Creative Lead for Apple TV Marketing you will shape the visual and conceptual strategy for branding, advertising, and marketing campaigns, defining and implementing a compelling creative vision to bring the Apple TV brand to life across all channels. This role sets creative direction that reflects Apple TV's commitment to exceptional creative, original storytelling, and driving culture.

Minimum Qualifications

12+ years of experience in brand creative, advertising, design, or related creative disciplines

A strong, proven portfolio demonstrating award-winning campaigns or brand evolution

Experience in creating 360 marketing campaigns with integrated content across all marketing channels: digital, social media, paid media, mobile, OOH, and print

Proven track record of leading creative work through close partnership with internal teams and external agencies - directing campaigns, shaping creative output, and managing relationships to deliver high-quality results on time and within budget

Experience operating within complex, cross-functional organizations

Preferred Qualifications

Background in entertainment, streaming, sports or culturally driven brands preferred

Proven ability to develop and guide thoughtful, provocative creative with an extraordinary eye for detail

Fearless creative judgment, decisive leadership, and strong collaboration, navigating complexity and ambiguity without compromising quality

Supports brand management and ensures design consistency across all channels

Effective collaborator who possesses excellent interpersonal skills, capable of negotiating creative input from multiple functional groups, garnering trust and influence

Able to successfully translate strategic marketing campaign concepts and business objectives into innovative creative solutions

Dynamic communication style, capable of real-time creative problem-solving in conversation and conveying a strong point of view for design solutions

Confidently represents the creative team, presenting work to senior leadership, cross-functional business teams, and external stakeholders

Ability to cut through ambiguity and find the path forward, despite uncertainty or challenges

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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