POSITION OVERVIEWThe Brand & Commerce Copywriter turns product and marketing direction into clear, persuasive consumer copy. This person supports the day-to-day needs of performance marketing, TJ.com, product hang tags, and other customer touchpoints, keeping the Tommy John voice consistent while helping drive commerce.
PRIMARY RESPONSIBILITIES- Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
- Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
- Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
- Develop concise copy for product hang tags, packaging, launches, and product education.
- Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
- Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
- Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.
QUALIFICATIONS, SKILLS, & EXPERIENCE- 2-3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business
- A portfolio showing strong digital, product and marketing copy across several channels
- Ability to make product information simple, compelling and commercially relevant.
- Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback
- Collaborative, practical and low-ego working style
HOW SUCCESS WILL BE MEASURED- Clear, accurate copy that helps consumers understand the product and take action.
- Consistent product stories across marketing, Site, hang tags and packaging.
- Reliable, on-time execution with fewer revision cycles.
- Strong partnership across Marketing, Site, Product, and Creative.
Salary Range: $80,000 - $90,000
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