15+ years in client or agency marketing leadership roles
Expertise in brand and marketing strategy, advertising, and consumer insights
Strong analytical and strategic-thinking abilities
Exceptional written and verbal communication skills
Proven ability to simplify complex research into actionable strategies
Strong presentation and storytelling capabilities
Experience in cross-functional collaboration with creative and marketing teams
Proven coaching and mentoring skills with a focus on talent development
Familiarity with emerging innovations and tools in the marketing space
Builder mindset focused on operational improvements
Responsibilities
Build and standardize the strategy function at Quigley-Simpson
Develop and maintain comprehensive brand strategies for clients
Conduct in-depth market and consumer research
Identify target audiences and market opportunities
Define brand purpose, vision, and messaging
Create brand messaging frameworks and communication strategies
Guide campaigns to ensure brand consistency across channels
Translate business objectives into actionable marketing strategies
Monitor brand perception and competitive positioning
Analyze campaign performance and recommend improvements
Uncover new growth opportunities in underserved markets
Present strategic insights to senior stakeholders
Leverage AI and emerging tools to enhance strategy and creative development
Instill a repeatable system connecting insights to execution and results
Lead strategic development for new business pitches
Serve as a senior strategic advisor to key clients
Benefits
Remote work flexibility
Opportunities for professional development and mentorship
Access to cutting-edge tools and resources
Collaborative and innovative work environment
Engagement with high-profile clients and projects
Full Job Description
Summary
The Brand and Business Strategist is responsible for developing and executing brand and business strategies that strengthen brand identity, increase market relevance, and support business and revenue growth. This role combines market research, consumer insights, competitive analysis, positioning, storytelling, and creative strategy.
Core Accountabilities:
Build Quigley-Simpson's strategy function-process, tools, and standards.
Develop and maintain clients' overall brand strategy and positioning.
Conduct market, competitor, cultural, and consumer research.
Identify target audiences, customer needs, and market opportunities.
Define brand purpose, vision, values, personality, and messaging.
Develop positioning and differentiated value propositions.
Create brand messaging frameworks and communication strategies.
Help manage brand guidelines, and ensure consistent brand expression across channels.
Guide campaigns and creative work to ensure brand consistency.
Translate business objectives into clear brand and marketing strategies.
Monitor brand perception, awareness, and competitive positioning.
Analyze campaign and market performance, and recommend improvements (along with analytics).
Uncover new sources of brand and business growth from underserved audiences/markets and product offerings.
Present strategic recommendations and insights to senior stakeholders.
Create a point of view on AI and emerging tools, where they accelerate strategy and creative development for clients and the agency, and where the agency should lead versus follow.
Instill a repeatable system connecting insight 12 strategy 12 execution 12 results 12 learning, with the cadence, tools, and governance to make it operational rather than aspirational.
Make strategy visible, practical, and embedded in everyday agency work.
Lead strategic development on new business pitches, partnering with growth, creative, media, and account leadership to win new client relationships.
Serve as a senior strategic counselor to Quigley-Simpson's key clients and high-value prospects.
Required Skills/Experience:
Client or agency marketing leadership roles; 15+ years of experience.
Experience in brand strategy, marketing strategy, advertising, and consumer insights.
Strong research, analytical, and strategic-thinking skills.
Excellent written and verbal communication.
Ability to turn complex research into clear strategic recommendations.
Strong presentation and storytelling skills.
Exceptional communicator who can make complex thinking feel simple and motivating.
Experience working cross-functionally with creative and marketing teams.
Strong coach and mentor with high standards and high empathy, with a track record of recruiting and developing strategic talent.
A strong pulse on emerging innovation and tools, understanding how and where they fit to accelerate growth for clients and the agency, while serving as a go-to expert.
Natural collaborator who elevates creative, account, and client teams.
Possess a builder mindset focused on creating tools, processes, and operational improvements.
Preferred Skills:
Consumer and market research
Competitive analysis
Brand positioning
Audience segmentation
Messaging and storytelling
Marketing strategy
Campaign development
Data and insights interpretation
Presentation development
Knowledge of digital and social media marketing
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About Quigley-Simpson
Quigley-Simpson is a full-service advertising and marketing agency that specializes in creating innovative campaigns for a wide range of clients. The company was founded in 2002 and has since grown to become one of the most respected agencies in the industry. Quigley-Simpson offers a wide range of services, including branding, digital marketing, and media planning. The company has a strong focus on creativity and has won numerous awards for its work.
