The Role:The SEM Supervisor will lead a team of planners and coordinators to execute, manage, and optimize search engine marketing campaigns across Google Ads, Bing Ads, and other search platforms. This role requires a focus on maximizing client ROI while fostering innovative approaches in search strategies. You will collaborate closely with internal teams, external creative agencies, and clients, serving as a point of expertise on SEM best practices and optimization tactics.
Key Responsibilities:- Develop and implement SEM strategies, including keyword research, campaign structuring, and targeting, to meet client objectives.
- Oversee the daily account management of paid search campaigns, ensuring alignment with client budget caps, quality scores, and impression share metrics.
- Monitor, analyze, and report on campaign performance, delivering actionable insights to clients and internal teams.
- Handle the QA processes, write offs process, and work with partners.
- Collaborate with both AdOps and analytics teams to ensure proper campaign measurement against key KPIs and identify optimization opportunities.
- Serve as the primary contact for clients, providing regular campaign updates and performance insights.
- Maintain a deep understanding of client business objectives to tailor SEM strategies accordingly.
- Conduct client presentations, communicating strategic recommendations and optimization insights.
- Supervise, train, and mentor planners and coordinators, ensuring quality control and adherence to deadlines.
- Conduct regular team reviews, providing constructive feedback to promote growth and skill development within the team.
- Foster a collaborative environment that encourages innovative thinking and strategic rigor.
- Stay current on SEM industry trends, platform updates, and tools to refine and improve Noble People's SEM strategies.
- Implement and advocate for best practices within SEM, ensuring campaign effectiveness and efficiency.
- Actively participate in cross-functional meetings to integrate SEM insights into broader media strategies.
- Other duties as assigned.
Qualifications:- Experience in SEM, with a focus on Google Ads and Bing Ads
- Proven track record of managing high-volume campaigns with an emphasis on tactical planning.
- Google Ads Certification (up to date and current).
- Proficiency in developing CPA and SOV bidding strategies within platform.
- Proficiency in Excel, utilizing basic formulas such as SUM, SUMIF, VLOOKUP.
- Competence in SEM tools such as Google Editor, SA360, DV360
- Proven experience onboarding audiences, setting up exclusions and suppressions.
- Excellent written and verbal communication skills, with an ability to convey strategic ideas and performance results to clients and internal teams.
- Experience managing and developing a team of SEM professionals.
- Experience running retail product specific campaigns within Google, Amazon Search, Apple Ads
- Competence with AI platforms such as Microsoft CoPilot and ChatGPT
BenefitsWe take care of you:- Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
- We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
- Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
- The salary range is $85,000 - 100,000 USD per year.
