Job DescriptionThis person will oversee marketing and communications initiatives across Chubb's North America Cyber and Property commercial insurance business units.
The ideal candidate will have a proven track record managing the development, implementation, optimization and measurement of multi-channel integrated marketing and communication plans. They will be comfortable working with a large stable of stakeholders across different business units, as collaboration with stakeholders across marketing and business functions at all levels of the Chubb organization is an essential part of this role.
The AVP, Marketing & Communications, Chubb North America Cyber and Property will have exceptional project management skills and superior communication capabilities, able to relay complicated digital concepts in plain language. They will build context across multiple teams to optimize partner workflows and make the most of emerging opportunities, while also partnering with Marketing & Communications colleagues globally to align on key initiatives and regional content distribution. They are equally adept at establishing a campaign and adjusting it as new information becomes available to produce optimal results.
The AVP, Marketing & Communications, Chubb North America Cyber and Property reports to the AVP, Marketing & Communications, North America Financial Lines with matrix reporting to Chubb's Divisional Presidents for North America Property and Cyber business units.
This position will be based in our Philadelphia, PA office.Key Responsibilities:- Establish an in-depth and ongoing understanding of Chubb's Cyber and Property products and services, including differentiators, competitive positioning, and the brand's value proposition.
- Represent the interests of Chubb's Cyber and Property business units in formulating and executing strategic marketing campaigns with a mix of direct and centralized resources, such as media/public relations, thought leadership, social media, advertising, internal communications, events, digital marketing, and executive communications.
- Analyze and gain insight into the relevant audiences (buyers, influencers, and intermediaries) along with their actionable sub-segments, motivating factors, conversion triggers, etc.
- Determine the optimal mix of channels and tactics according to audience segments and ongoing insights
- Develop marketing strategies for new products and services that comply with current company and brand standards
- Review and evaluate existing marketing campaigns to assess performance, identify gaps and make recommendations for continuous improvement.
- Regularly report on business outcomes and KPIs (leads, submission activity, agent referrals, appointments, employee engagement, etc.), identifying opportunities for improvement.
- Collaborate with other North American businesses including Chubb's large account, middle-market, small commercial, wholesale, and personal insurance segments where products or audiences overlap to create seamless experiences for customers and facilitate cross-sell opportunities
- Integrate the business-specific and local events strategy
- Monitor and maintain budgets
- Effectively manage outside agencies and vendors, ensuring strict alignment with contractual budget and work product commitments
Qualifications- 7-10+ years in a senior corporate marketing, distribution marketing, and/or communications role
- Insurance or Financial Services Industry experience preferred
- Proven experience in leveraging marketing tactics to drive business results
- Experience managing complex, multifaceted, and multilayered projects
- Proven ability to build collaborative relationships in a complex, multi-divisional, geographically dispersed business organization
- Ability to effectively manage professional and support staff members and outside agency resources
- Proven ability to advise senior-level corporate executives
- Superb communications skills, both verbal and written
- Results oriented, accountable
- Entrepreneurial, self-starter, and hands-on leader
- Strong ability to grasp complex issues facing the company quickly and understand the nature of the business and the competition
- Strong analytical and creative thinking skills
- Team-oriented and collaborative
- Bachelor's degree in Marketing, Communications, or a related field required
