Job Purpose

The Strategic Communications Associate grows Pattern's communications capacity to meet the needs of a growing development and operating portfolio, producing project-specific communications strategy, materials, messaging, and digital presence across priority U.S. regions. The work directly supports Pattern's business objectives by positioning priority projects and the Pattern brand favorably in key regions, informing narratives and engaging stakeholders within an increasingly complex digital information landscape. The Associate contributes to communications strategy and is responsible for executing it, delivering strong drafts, sharp content, and a modern digital presence. This work balances proactive efforts that build goodwill with reactive efforts that protect reputation and Pattern's license to operate when issues arise. The Associate also builds and formalizes the tools and processes that let the function scale alongside the portfolio. Delivering this work requires close partnership with project teams, subject matter experts, and external agencies.

Key Accountabilities

Project Strategy & Counsel (20%)

• Draft and execute project-level communications strategies across development, construction, and operations, tied to business milestones and project outcomes.
• Provide strategic communications counsel to project leads and field teams, staying close to project developments and regulatory milestones to inform planning.
• Maintain a broad view of priorities across Pattern's priority U.S. regions, flagging priorities, risks, and opportunities as they emerge.

Digital & Content Strategy (30%)

• Position Pattern's projects and priority regions, and the broader Pattern brand in those regions, for today's digital information environment: how information is created, shared, and consumed online.
• Support regional social media efforts for assigned projects, keeping content and tone in direct alignment with corporate strategy and brand guidelines.
• Manage and maintain Pattern's digital presence for assigned projects, including project websites and web content.
• Track and report on digital content and channel performance, building simple, repeatable reporting processes across projects.

Strategic Positioning (20%)

• Draft messaging frameworks that align Pattern teams and partners around clear, consistent information, including messaging pillars, Q&A, and supporting language for assigned projects.
• Produce project materials that translate strategy into clear, audience-specific communications, including fact sheets, press releases, open house content, and newsletters.
• Adapt approved corporate and project messaging for new audiences, channels, and moments as they arise.

Media Relations & Issue Response (20%)

• Manage media relations for assigned projects, ensuring timely and accurate information reaches local and regional outlets in Pattern's priority regions.
• Lead communications responses to specific project issues, protecting project timelines and reputation with sound judgment and speed.
• Track industry trends and coverage affecting assigned projects, using insights to sharpen strategy and bring new perspectives to the team.

Process & Capacity Building (10%)

• Build and maintain repeatable processes for content creation, review, and approval as the portfolio and the function grow.
• Identify efficiencies that let the strategic communications function scale alongside Pattern's growing portfolio.

Experience/Qualifications/Education Required

Experience Required

• Three to five of experience in strategic communications, public affairs, content development, or a closely related field.
• Experience creating and managing content for digital channels, such as websites and social media.
• Experience working on complex projects with multiple stakeholders, shifting priorities, and tight deadlines.
• Proven cross-functional collaborator, able to work with subject matter experts and external agency partners to translate technical information into clear, public-facing communications.
• Experience working with diverse audiences and simplifying technical concepts for general audiences.
• Hands-on experience applying AI tools to communications work.

Qualifications Required

• Strong writing and editing skills across formats, from messaging documents to press materials to stakeholder communications
• In-depth understanding of the media and information landscape, including how information moves across traditional and digital channels and how quickly misinformation can spread, and the ability to apply that understanding to protect accurate information.
• Sound judgment on sensitive issues and the discretion to handle them appropriately.
• Experience working with diverse audiences and simplifying technical concepts for general audiences.

Preferred Qualifications

• Experience in energy, infrastructure, or another regulated industry.
• A mix of agency and in-house experience.
• Experience working with local and regional press.
• Familiarity with political advocacy, land use, and permitting or siting challenges in energy development.
• Familiarity with website content management systems and/or social media management and analytics tools.

The expected starting pay range for this role is $90,000 - $120,000 USD. This range is an estimate and base pay may be above or below the ranges based on several factors including but not limited to location, work experience, certifications, and education. In addition to base pay, Pattern’s compensation program includes a bonus structure for full-time employees of all levels. We also provide a comprehensive benefits package which includes medical, dental, vision, short and long-term disability, life insurance, voluntary benefits, family care benefits, employee assistance program, paid time off and bonding leave, paid holidays, 401(k)/RRSP retirement savings plan with employer contribution, and employee referral bonuses.

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