Bachelor's degree in Marketing, Advertising, Communications, or related field (Master's preferred)
5+ years of media agency experience in planning, buying, strategy, and campaign management
Strong understanding of digital, social, traditional, and emerging media channels
Proficient in data analysis and campaign optimization tools
Excellent communication and presentation skills
Proven leadership and team management abilities
Strong negotiation skills for securing media rates and placements
Responsibilities
Collaborate with Media Director to develop multi-market media strategies
Lead media planning process, selecting channels and managing budgets
Oversee execution of multi-channel media campaigns
Manage and mentor a team of media planners and buyers
Delegate tasks, review work quality, and promote a positive team environment
Engage with clients to align media strategies with their business goals
Develop relationships with media vendors to negotiate contracts and placements
Analyze campaign effectiveness using data tools and prepare performance reports
Benefits
Generous time-off package, including 15 PTO days, sick days, and personal days
Comprehensive healthcare plan including medical, dental, vision, and life insurance
Cell phone reimbursement and pre-tax commuter benefits
Flexible Spending Account and daily snacks
Sabbatical Program for long-term employees
Full Job Description
The Associate Media Director is a senior-level role that will report directly to the Media Director. The primary responsibility of the Associate Media Director is to oversee the planning, implementation, and optimization of media campaigns across various channels to meet our marketing and advertising goals.
We are especially excited about candidates who have demonstrated sustained commitment to performance-driven environments, whether through collegiate athletics, military service, student organizations, work experience, entrepreneurial ventures, or other creative or competitive settings.
Key Responsibilities (other duties as assigned)
Collaborate with the Media Director and other team members to develop comprehensive, multi-market media strategies aligned with our marketing objectives and target audience.
Lead the media planning process, which involves researching and selecting media channels, negotiating media rates, and managing media budgets. Stay up-to-date with industry trends and emerging media platforms to identify new opportunities for reaching the target audience effectively.
Oversee the execution of media campaigns across various markets and channels, such as TV, radio, print, digital, social media, and out-of-home. Ensure campaigns are launched efficiently, within budget, and in line with the established strategy.
Manage a team of media planners and buyers, providing guidance, support, and mentorship.
Delegate tasks effectively, review work quality, and foster a collaborative and positive work environment.
Collaborate with internal stakeholders and clients to understand their business objectives, marketing goals, and target audience. Attend client meetings, presentations, and discussions to provide media expertise, address concerns, and present campaign results.
Develop and maintain relationships with media vendors, negotiate contracts, and secure favorable rates and placements. Stay informed about industry changes, new advertising opportunities, and emerging media technologies .
Utilize analytical tools and platforms to measure and analyze the effectiveness of media campaigns. Prepare comprehensive reports, highlighting key performance metrics, insights, and recommendations for future campaigns.
Bachelor's degree in Marketing, Advertising, Communications, or related field (Master's preferred)
5+ years of media agency experience in planning, buying, strategy, and campaign management
Strong understanding of digital, social, traditional, and emerging media channels
Proficient in data analysis and campaign optimization tools
Excellent communication and presentation skills
Proven leadership and team management abilities
Strong negotiation skills for securing media rates and placements
Familiar with media research tools and industry trends
Able to multitask, prioritize, and meet deadlines in a fast-paced environment
Creative problem-solver with tolerance for ambiguity and initiative to find solutions
Passionate about media and staying current with industry trends
Benefits
We take care of you
Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
