OverviewResponsibilities- Lead the Foodservice Marketing agenda for key customers (JBP to AOP planning) uncovering the core consumer insights, setting objectives, creating the strategy, developing & executing the plan
- Own the marketing relationship with key customers and build consumer centric programs that connect with customer objectives with brand objectives
- Collaborating with Brand teams, Sales teams and customer teams to execute against big bets for both our beverage brands, leading brief to execution with strong project management
- Execute in year digital marketing campaigns to drive beverage incidence on digital with customer partners leveraging the 3Vs, focusing on accelerating digital ordering growth and unlocking opportunities to drive attachment rates
- Support the new business growth agenda with new business opportunities, working closely with Sr. Marketing Manager
Qualifications- Bachelor's degree required (Commerce, Marketing preferred)
- 2 years plus years of Brand, Customer, Insights Marketing experience
- Demonstrate consumer centricity with passion and curiosity towards the consumer
- Self-starter with strong ownership, able to work independently on projects with a bias for action
- Ability to manage competing priorities without losing momentum
- Solid organizational and project management skills - able to establish priorities, strong detailed execution, and ability to multi-task
- Ability to build strong relationships with internal & external partners
- Strong analytical skills, able to synthesize information to develop understanding and insights
- A combination of Beverage and/or CPG Industry Marketing experience considered is an asset
Careers to Smile About:At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.
This posting is for an existing vacancy.
