Summary:
The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic Associate Field Marketing Manager for the Essentials portfolio to join a team that loves being the connection between corporate marketing strategy and hotel execution and is eager to develop their skill set through providing additional marketing support to members of the Field Marketing team, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. In this role, you will collaborate closely with multiple teams - such as Sales, Operations, Digital and Brand - on a shared goal: to drive hotel revenue. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
The Role
This position is responsible for supporting an effective digital marketing and media strategy for a designated portfolio of hotels for the Field Marketing Program hotels in the Latin America & Caribbean region. The Associate Field Marketing Manager helps develop and implement online marketing campaigns to acquire new customers, increase hotel revenues, market share and brand awareness while measuring and reporting on brand and property performance, and consulting with internal and external stakeholders. Digital encompasses organic and paid search, display/banner ads, mobile, paid social media, website, and email. In addition, they will also assist other Field Marketing Managers with tactical support and execution across digital content, website maintenance, regional offers and reporting for their hotels.
Additional responsibilities include:
• Managing digital marketing programs for Field Marketing program hotels. Daily management of hotel websites, third party business and paid media listings (transient)
• Plan and execute web content, SEO, SEM, Paid Social, Meta strategy for a portfolio of hotels. Support World of Hyatt, email marketing activation for the hotels
• Assist hotels in the development of annual marketing plans and budgets to provide recommendations for spend based on market analysis, current performance metrics and best practices
• Attend property/regional-level sales and revenue management calls as deemed necessary to inform digital plans and execution. Understand business needs and competition for properties and cluster regions, developing local marketing objectives, strategies, and tactics to meet owner objectives
• Provide ongoing support to hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix. Serve as a strategist and liaison for properties for digital agency programs and in other consultative matters
• Coordinate with Field Marketing Managers to support tactical execution of marketing strategies for Field Marketing program hotels. Supporting website content management, third party listings, online optimizations, and reporting delivery
• Deliver reporting to key stakeholders, including KPIs, comparative scorecards, summarization of performance and future recommendations and action items. Benchmark digital activities against comp set and peers in the industry, improving digital marketing strategy and tactics to be ahead of the curve
• Provide ongoing training to property marketing teams. Develop how-to training manuals, guidance, and instruction on how to utilize our digital marketing platforms and tools to optimize digital activities and revenue performance to share with Field Marketing Managers and property marketing teams
• Ensure property marketing programs and initiatives align closely with corporate and brand strategic priorities
• Demonstrate a commitment to Hyatt core values
Ability to travel up to 10%
Qualifications:
Experience Required:
• 3+ years of experience in Digital Marketing, Media, or E-Commerce, with 6+ months of marketing and developing integrated plans for a global brand
• Excellent interpersonal and written communications skills
• Must be able to function at a fast pace in a service-oriented environment
• Proven ability to impact and work with all levels of the organization
• Build relationships and work effectively with numerous departments at the corporate office
Experience Preferred:
• 2+ years hospitality marketing experience preferred
• Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills, including the ability to handle multiple projects simultaneously effectively and competently and the flexibility and ability to quickly adapt to changes and new technologies
• A passion for technology and digital media, including experience with communicating knowledge of evolving best practices and developing resources to action on web trends
• Ability and willingness to operate in a fast-paced, complex corporate environment
• Participant in DE&I activities and events
• On property hotel experience
• Bi-lingual (English and Spanish)
Skills Needed to Perform this Job:
• Proficiency in Microsoft Office Suite
• Proficiency in online tools such as Adobe Analytics, Google My Business, TripAdvisor, Tableau, Google Applications, and various 3rd party listings
• Knowledge of Koddi Private Markets platform
• Ability to navigate through proprietary tools for Website Updates, Digital Asset Management, Custom ancillary promotional offers, and Vanity site platforms
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.
The salary range for this position is $80,000 - $85,000
The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
