Bachelor's degree required; advanced degree preferred in relevant fields.
8+ years in web platforms, digital operations, or MarTech.
Experience in regulated industries like pharmaceuticals or healthcare.
Hands-on expertise with Adobe Experience Manager or similar platforms.
Strong knowledge of front-end technologies (HTML, CSS, JavaScript).
Familiarity with digital analytics and tag management systems.
Proven ability to lead cross-functional teams and influence stakeholders.
Responsibilities
Drive the strategic roadmap for web technology modernization.
Lead the enhancement of website performance and governance.
Partner with various departments to translate business needs into digital solutions.
Oversee digital analytics and ensure effective tag governance.
Manage consent and privacy operations for digital engagement.
Ensure timely delivery of digital initiatives with high quality and governance.
Build a scalable digital operations foundation for future growth.
Benefits
Collaborative work environment fostering continuous improvement.
Opportunities for professional development and knowledge sharing.
Flexible digital operations foundation for career growth.
Engagement in innovative MarTech projects.
Potential for travel to enhance business relationships.
Full Job Description
Lundbeck US is seeking a hands-on Web and Digital Operations leader to aide in defining and executing the strategy for web technology, digital experience platforms, and analytics enablement across Lundbeck US brand and enterprise websites. This role will serve as a strategic partner to business stakeholders while also having the technical depth to guide implementation across AEM, front-end technologies, analytics, consent management, and broader MarTech platforms.
The role will be responsible for modernizing the website operating model, improving speed and governance of digital delivery, enabling compliant and privacy-conscious digital engagement, and building a scalable foundation for future MarTech growth, including AJO, AEP, personalization, consent, and omnichannel activation.
Essential Functions:
Supporting Web Technology Strategy, Driving Website Modernization and Operational Agility
Drive the strategic roadmap for Lundbeck US web technology across Adobe Experience Manager, front-end development, website architecture, analytics, tagging, consent, and digital platform modernization.
Lead modernization of Lundbeck US websites to improve speed of updates, scalability, performance, reuse of components, governance, and responsiveness to brand, business, and regulatory needs.
Serve as the Business-Facing Digital Technology Lead
Partner directly with Brand, Omnichannel, Analytics, Medical, Legal, Regulatory, Privacy, IT, and external partners to translate business needs into scalable digital solutions and make informed platform and execution decisions.
Provide hands-on leadership across AEM, front-end frameworks, component architecture, content delivery, website performance, accessibility, SEO / AIO readiness, and reusable digital design patterns.
Own Digital Analytics and Tag Governance Enablement Partner with cross functional team to define website data collection metrics, analytics implementation, Web SDK enablement, tag management, marketing pixel governance, digital signal quality, and measurement readiness for advanced analytics, personalization, and activation.
Lead Consent and Privacy-Ready Digital Operations
Oversee consent management capabilities to ensure marketing pixels, analytics tags, personalization signals, and digital data capture align with user consent, privacy expectations, and compliance requirements.
Ensures that Digital Governance is line with defined Governance standards for website intake, prioritization, release management, documentation, quality assurance, analytics validation, vendor handoffs, and ongoing platform support.
Manage Partners, Vendors, and Cross-Functional Delivery Ensure delivery of website and digital platform initiatives are on time, with strong quality, governance, and business alignment. Evaluate vendor performance and identify opportunities to reduce external dependency through automation, standardization, and internal capability building.
Enable Future Growth Beyond Web
Build a flexible digital operations foundation that can expand beyond websites into broader MarTech, AI-enabled content operations, personalization, journey orchestrations, digital engagement, customer data activation, and enterprise digital experience capabilities.
Foster a culture of collaboration and continuous improvement and encourage knowledge sharing and professional development within the team.
Required Education, Experience, and Skills:
Accredited Bachelor's degree.
8+ years of experience in web platforms, digital operations, MarTech, digital analytics, or technology strategy.
Experience leading enterprise or brand website platforms in a regulated industry such as pharmaceutical, healthcare, life sciences, or financial services.
Hands-on experience with Adobe Experience Manager or comparable enterprise content management platforms.
Strong understanding of front-end web technologies, including HTML, CSS, JavaScript, reusable components, responsive design, accessibility, and website performance.
Experience with digital analytics, tag management, website data collection, marketing pixels, and measurement governance.
Familiarity with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, Web SDK, or related Adobe Experience Cloud capabilities.
Experience with consent management, privacy-aware tracking, and governance of digital data collection.
Ability to lead cross-functional teams and influence stakeholders without direct authority.
Strong decision-making skills with the ability to balance business urgency, technical feasibility, compliance requirements, and long-term scalability.
Excellent written and verbal communication skills, with the ability to simplify technical topics for business and executive audiences.
Strong vendor management skills, including the ability to challenge estimates, review delivery plans, assess quality, and drive accountability.
Demonstrated ability to operate in ambiguity, structure complex problems, and move initiatives from strategy to execution.
Ability to lead collaboration without direct authority and navigate in ambiguous environment and agility to adapt changing priorities of the organization.
Able to identify best practices and contribute to continuous improvement.
Preferred Education, Experience, and Skills
Accredited Bachelors degree in information technology, Computer Science, Data, Digital Marketing Technology, Business Technology, or related field. Master's degree in business, Information Systems, Analytics, Digital Strategy
Pharmaceutical or healthcare experience with HCP, DTC, DSA, and brand website operations.
Experience working with MLR / PRC review processes and regulated content workflows.
Experience with Adobe Cloud, Adobe Edge Delivery Services, AEM modernization, or large-scale website migrations.
Experience with AJO, AEP, RT-CDP, customer journey orchestration, personalization, audience activation, or omnichannel engagement.
Experience with SEO, AI search optimization, LLM optimization, schema, structured content, and website discoverability.
Experience implementing or governing enterprise consent management platforms.
Experience building internal digital operating models and reducing dependency on external partners.
Experience with Agile delivery, Jira, Workfront, or similar work-management platforms.
Knowledge of HIPAA, privacy, consent, and compliance considerations related to digital engagement and data capture.
Travel:
Willingness/Ability to travel up to 20% domestically. International travel may be required.
About Lundbeck
Lundbeck is a Danish pharmaceutical company that specializes in the development and production of drugs for the treatment of psychiatric and neurological disorders. The company was founded in 1915 and is headquartered in Copenhagen, Denmark. Lundbeck operates through two segments: Europe and International Markets. The company's products are used to treat a range of conditions, including depression, anxiety, schizophrenia, and Alzheimer's disease. Lundbeck has a global presence, with operations in over 50 countries.
