5+ years in social media marketing, with 3+ years in a pharma/healthcare agency (DTC experience required, Oncology preferred)
Proven ability to build trust and influence clients while fostering collaboration
Strong understanding of social media platform mechanics and Business Manager account management
Experience with social listening tools (Brandwatch or Pulsar preferred)
Excellent writing, communication, and presentation skills
Strong organizational skills with the ability to manage multiple projects on deadline
Responsibilities
Develop comprehensive social strategies for patient and HCP engagement across various platforms
Create social media concept briefs and tactical guides reflecting paid strategies
Manage Business Manager accounts for ad creative mockups and testing
Analyze audience behavior on social media to inform creative design
Identify cultural and social trends that resonate with target audiences
Conduct ongoing social listening analysis to drive strategic planning
Serve as the agency's social media expert, guiding best practices and platform capabilities
Mentor junior strategists to elevate department output quality
Contribute to new business pitches and thought leadership initiatives
Benefits
Collaborative work environment with cross-functional teams
Opportunity to lead social strategy for leading pharma brands
Access to ongoing training and mentorship
Engagement with cutting-edge social media platforms
Involvement in new business pitches and thought leadership initiatives
Full Job Description
Agency: M+P
Job Function: Strategy and Planning
Job Subfunction: Account Planning and Brand Planning
Job Description:
Associate Director, Social Strategy (Pharma)
Summary
Lead social strategy and content creation for leading pharma brands, working collaboratively with Brand and Engagement Strategy, Account, and Creative teams. You'll guide the development of connected social media experiences for consumer/patient and HCP audiences, translating audience insight and platform savvy into engaging content that drives desired behaviors and measurable business impact.
Responsibilities
Develop comprehensive social strategies defining when, where, and how brands should connect with patients and HCPs across channels (Meta, Reddit, TikTok, Pinterest, and YouTube, as well as HCP platforms like Sermo and Doximity)
Create social media concept briefs, decks, and tactical guides reflecting paid strategies and platform specifications
Manage Business Manager accounts across social platforms, enabling team members to mockup, stage, and test ad creative in a controlled environment
Analyze audience behavior on social media across devices, platforms, and content types to inform creative experience and design
Identify cultural and social trends that break through clutter and resonate with target audiences
Conduct ongoing social listening analysis to uncover insights that drive strategic planning and communications
Serve as the agency's social media expert, guiding best practices, and communicating evolving platform capabilities to clients
Maintain active relationships with platform representatives to stay current on product updates and opportunities to inform creative teams of changes to requirements and trends
Mentor junior strategists and elevate department output quality
Contribute to new business pitches and thought leadership initiatives
Qualifications
5+ years in social media marketing, including 3+ years in pharma/healthcare agency setting (DTC experience required, Oncology experience preferred)
Proven ability to build trust and influence with clients while fostering cross-functional collaboration
Strong grasp of social media platform mechanics and ability to manage Business Manager accounts for ad staging
Experience with social listening tools required (Brandwatch or Pulsar preferred)
Excellent writing, communication, and presentation skills
Strong organizational skills and ability to manage multiple projects on deadline
130,000-150,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
