Associate Director, Consumer Marketing, GA

Summary:
Apellis is seeking a passionate and talented marketer for the role of Associate Director, US Professional Education (Prof Ed) on our Geographic Atrophy (GA) Marketing Team. It is an outstanding opportunity to make a significant impact for Eyecare Professionals (ECPs) and the company that launched the first FDA approved therapy to treat Geographic Atrophy, an irreversible disease.

The US GA Prof Ed Associate Director will lead highly compliant marketing activities that involve Key Opinion Leaders (KOLs) in promotional efforts. These channels will primarily be live events but also include non-personal promotion (NPP). This role will be responsible for developing the Prof Ed plan for key channels (e.g., speaker bureau, symposia, exhibit talks, and NPP activities) including pull-through strategies and tactics. The role will lead the design and development of these activities and ensure compliant implementation. They will be deeply engaged with cross-functional partners, fostering collaboration and accountability. This role will have a high degree of engagement with the US GA Sales Organization and the Thought Leader Liaison (TLL) team. They will report to the Senior Director, US Brand Lead GA.

The role will also be responsible for leading the development and execution of advisory boards and other HCP consulting projects to better understand key business problems facing the brand team. The Prof Ed lead will work with internal subject matter experts and external experts to define the key questions and determine the optimal format for answering these questions to address unmet business needs.

Roles and Responsibilities:

Key Responsibilities Include:

• Manage team of internal and external partners in creation of new professional education content for speaker program and symposia use
• Oversee operations for speaker programs and symposia including strategic direction, budget management, sunshine reporting, and program analysis
• Lead development and execution of speaker training for speakers bureau including content and event management team, medical team, and thought leader liaison team
• Liaise with cross-functional partners on the selection and use of speakers
• Ensure necessary sponsorships for conference educational events are submitted and approved as needed
• Work with senior leaders in the planning and development of annual brand plans to leverage the voice of the KOL in promotional activities and ensure alignment with overall strategic objectives
• Responsible for leading the development and execution of advisory boards or other methods to better understand key business problems facing the Ophthalmic Franchise
• Partner with internal and external stakeholders to determine key business questions and appropriate format/audience/timing for answering them
• Oversee content development and approval by review committee
• Ensure compliant execution and tracking of all KOL engagements including ad boards
• Disseminate ad board feedback internally so that learnings can be acted upon quickly
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of KOL initiatives
• Help breed a culture of customer-centricity and a focus on patient unmet needs throughout the organization
• Efficiently and thoughtfully administer the Prof Ed marketing budget
• Work closely with regulatory, legal, and compliance to build policies and procedures related to ECP marketing

Education, Registration & Certification:

• BS/BA degree, MBA preferred

Experience:

• 7+ years of pharmaceutical commercial experience
• Broad marketing background with at least 5 years of experience in HCP marketing including PP, NPP, digital marketing, and agency management
• US launch experience and ophthalmology experience is strongly preferred
• Experience in sales or customer-facing roles is a plus

Skills, Knowledge & Abilities:

• Passion for understanding and championing the needs of people living with debilitating diseases, translating them into market-moving insights
• Previous experience in designing and launching HCP marketing material including medical/legal/regulatory approval, KOL training, and performance evaluation / metric analysis
• Experience with policy-setting, high-level compliance discussions, and senior leadership alignment
• Strong understanding of clinical decision-making process, drivers and barriers of HCP behavior, and approach to marketing across distinct segments and different customer-types
• Ability to access and influence various functional areas and motivate groups to action without direct line management responsibility
• Ability to quickly digest scientific and clinical updates and translate into marketing tactics
• Demonstrated strong written, communication, and presentation skills
• Must have superior analytical ability to analyze current and future landscape and specific market insights to make recommendations that impact our brands
• Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
• An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges
• Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success
• Demonstrated integrity on the job, including an understanding of relevant rules and regulations

Travel Requirements:
Travel Requirements: Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings)

Education:
Bachelor's Degree

Pay Information:
Base salary for this role will consider multiple factors, including but not limited to, candidate qualifications, relevant expertise, specialized skills, and industry experience in complement-targeted therapies. The targeted base salary range for this position is $179,000-$269,000. This range represents the base salary only and reflects Apellis' commitment to competitive compensation within the biopharmaceutical industry. The final salary offered may vary based on individual qualifications, business needs, and current market conditions.

Work Arrangement:

Benefits and Perks:

Apellis offers a comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, and more! Visit https://apellis.com/careers/benefits/ to learn more.

SPECIAL NOTE ON BIOGEN ACQUISITION

Please note that as of May 14th, Biogen Inc. has acquired Apellis Pharmaceuticals. Click here to learn more about Benefits & Perks of working at Biogen: Benefits | Biogen

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.