6-8 years of experience in marketing analytics, healthcare analytics, or related fields.
Bachelor's degree in a quantitative discipline such as Statistics, Economics, or Marketing.
Experience supporting pharmaceutical or healthcare clients, particularly in HCP and DTC marketing.
Strong understanding of healthcare media ecosystems and omnichannel engagement.
Proficiency in campaign measurement, cross-channel attribution, and audience quality measurement.
Excellent communication skills with the ability to present complex data simply.
Responsibilities
Lead analytics discussions with clients on campaign performance and optimization.
Develop integrated measurement plans aligned with business objectives.
Generate actionable insights from campaign performance and audience data.
Manage analytics workflows and ensure timely delivery of analytics requests.
Collaborate with cross-functional teams to integrate analytics into campaign planning.
Mentor and coach team members to enhance their analytical and consulting skills.
Contribute to the development of measurement best practices and agency playbooks.
Benefits
Opportunity for continuous learning in healthcare marketing and analytics.
Collaborative work environment with cross-functional teams.
Mentorship and leadership development opportunities.
Access to modern analytics platforms and tools.
Engagement in innovative healthcare analytics projects.
Full Job Description
Agency: Initiative
Job Function: Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description: Responsibilities
External facing responsibilities:
Client Analytics Leadership
Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
Measurement Strategy & Execution
Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
Define KPIs aligned to business objectives including:
Qualified HCP reach
Audience quality
Patient engagement
NBRx and TRx performance
Brand adoption
Omnichannel engagement
Ensure campaign measurement aligns with commercial objectives and optimization opportunities.
Healthcare Analytics & Audience Intelligence
Partner with Audience Intelligence teams to support:
Physician-Level Data (PLD) analysis
Audience segmentation
HCP targeting
Patient journey analytics
Audience quality measurement
Help identify opportunities to improve audience engagement and media effectiveness.
Campaign Analytics & Optimization
Generate actionable insights using campaign performance, audience data, and business outcomes.
Design and support measurement approaches including:
Incrementality testing
Cross-channel attribution
Audience quality analysis
Digital optimization
Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.
Internal facing responsibilities:
Analytics Delivery Leadership
Manage day-to-day analytics workflows across HCP and DTC initiatives.
Ensure timely delivery of recurring and ad hoc analytics requests.
Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
Identify opportunities to improve operational efficiency and analytics delivery.
Cross-Functional Collaboration
Partner closely with:
Planning
Investment
Audience Intelligence
Data Science
Data Management
Client Solutions
Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.
Team Leadership
Lead, mentor, and coach Analysts and Managers.
Support development of technical, analytical, and client consulting capabilities.
Review analytical outputs to ensure quality, consistency, and business relevance.
Measurement Best Practices
Help develop standardized approaches for:
Measurement planning
Omnichannel reporting
Audience analytics
Business storytelling
Campaign optimization
Contribute to healthcare analytics playbooks and agency best practices.
Continuous Learning
Stay current on developments in:
Healthcare marketing
Pharmaceutical commercialization
Omnichannel engagement
Audience Intelligence
AI-enabled analytics
Marketing Science
Required Skills
Healthcare Marketing Analytics
Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
Strong understanding of:
HCP media ecosystems
Patient marketing
Omnichannel engagement
Commercial healthcare analytics
Measurement & Analytics
Experience with:
Campaign measurement
Cross-channel attribution
Incrementality testing
Marketing Mix Modeling (working knowledge)
Audience quality measurement
KPI development
Media effectiveness measurement
Campaign optimization
Healthcare Data
Working knowledge of:
Physician-Level Data (PLD)
Claims data
Prescription data (NBRx/TRx)
First-party customer data
Identity frameworks
Data clean rooms
Healthcare audience datasets
Communication
Excellent written and verbal communication skills.
Strong presentation and storytelling abilities.
Ability to simplify complex analytical concepts for non-technical audiences.
Education and Experience
Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
6-8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
Experience supporting pharmaceutical or healthcare clients preferred.
Experience developing campaign measurement strategies across HCP and DTC initiatives.
Familiarity with agency-side media planning and execution.
Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.
USD 120,000 - 140000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
