Overview

We are looking for an Associate Director to help lead complex influencer marketing programs for a flagship financial services client. This person will serve as a day-to-day client lead, managing campaign execution across strategy, creator selection, content development, production timelines, live event activations, reporting, and cross-functional coordination.

This role requires someone who can move between strategic thinking and operational detail with ease. The ideal candidate is highly organized, client-facing, comfortable managing tight timelines, and able to keep complex creator programs moving across multiple stakeholders, deliverables, approvals, and production needs.

Responsibilities

• Lead multi-faceted influencer marketing campaigns ranging in budget and complexity for a flagship financial services client.
• Serve as the day-to-day client lead, driving communication, alignment, and flawless execution across influencer programs.
• Own campaign timelines from kickoff through wrap, including production schedules, creator deliverables, review cycles, live dates, reporting milestones, and cross-functional dependencies.
• Partner with the client, IAT, and internal stakeholders to ensure influencer strategies and campaign plans deliver against brand and business objectives.
• Monitor creator trends, platform shifts, and cultural conversations to inform influencer strategy.
• Ensure influencer programs integrate with broader marketing campaigns and brand initiatives.
• Lead creator and talent selection in partnership with strategy and activation teams to ensure talent aligns with brand strategy, audience needs, and cultural relevance.
• Guide cross-functional teams, activation partners, production partners, and IAT stakeholders to execute campaigns on time, on brief, and at the highest standard.
• Oversee production and live event activations, including shoot planning, creator participation, timeline management, on-site needs, and client/stakeholder coordination.
• Manage ongoing client and campaign status updates while tracking timelines, deliverables, approvals, risks, and program progress.
• Own campaign wrap reporting, delivering performance insights and optimization recommendations.
• Maintain knowledge of platform guidelines, ad products, creator deliverables, usage needs, and asset specifications while managing content development and delivery timelines.
• Mentor account managers and activation team members, fostering collaboration, accountability, and operational excellence.

• Navigate campaign challenges, timeline risks, production pivots, and client feedback to develop solutions that ensure successful delivery.
• Partner with the Account VP and finance on campaign budgets, margin management, billing reconciliation, and scope implications tied to production or timeline changes.
• Develop tools, trackers, timelines, and playbooks that strengthen influencer campaign execution.

Qualifications

• 7+ years of experience working at an agency, marketing-tech company, media organization, or influencer/creator marketing environment.
• Experience leading complex influencer, social, or integrated marketing campaigns from kickoff through execution and reporting.
• Proven experience managing tight production timelines and high-volume creator deliverable workflows across content deadlines, client review cycles, revision rounds, asset delivery, posting schedules, and final reporting milestones.
• Experience building and managing campaign timelines, status trackers, deliverable matrices, approval flows, and internal/external progress updates.
• Experience overseeing content shoots and/or live event activations in person while supporting clients, managing creator participation, and coordinating key stakeholders on-site.
• Experience working closely with agency partners and cross-functional teams within an IAT structure.
• Experience leveraging data and analytics to inform campaign planning, performance reporting, and optimization recommendations.
• Exceptional communication, interpersonal, and leadership skills with the ability to thrive in a fast-paced, client-facing environment.
• Experience creating clear internal and external presentations, status materials, timelines, and executive-ready campaign updates.
• Strong decision-making, organizational, planning, and problem-solving skills with the ability to manage complex campaigns, shifting priorities, and production dependencies.
• Experience managing campaigns across major social platforms including TikTok, YouTube, Instagram, and emerging channels.
• Bachelor's degree or equivalent experience.

Bonus Points If...

• Experience working on financial services accounts.
• Experience working in a highly regulated industry or with clients that require legal, compliance, brand, and risk review.
• Previous experience managing or mentoring junior team members.
• Experience working with athlete ambassadors, sports talent partnerships, live events, or on-site creator productions.
• Experience building campaign trackers, production timelines, or operational playbooks that improve team execution.

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $100,000.00 - USD $120,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/3/2026.