Job Title: AVP, Global Marketing - CeraVe
Division: L'Oréal Dermatological Beauty
Location: New York, NY (10 Hudson Yards) - Hybrid
Reports To: VP, Global Marketing
Who We Are Looking ForThe AVP of Global Marketing will play a key role in CeraVe's global expansion, product launches, and brand vision. We are looking for a candidate with a strong DMI background who can lead a team of four and drive the global development of CeraVe's cleansers, acne, and wound healing categories. The ideal candidate is driven, comfortable in a fast-paced environment, and has skincare development knowledge and experience.
Key ResponsibilitiesManage New Product Development
- Oversee the cleansers, acne, and wound healing categories.
- Use consumer and scientific insights, trends, and product knowledge to build a 3-year product innovation plan that addresses business needs and fits the Brand DNA. Partner with Labs and the Industrial Development team to ensure product feasibility and appropriate development timelines.
- Lead end-to-end project launches (insights, formula direction, packaging design, artwork, claims, launch strategy). Partner with Zone and Market teams to deliver a comprehensive, on-time 360° launch.
- Oversee concept development, incorporating consumer and scientific insights to create meaningful, innovative product positioning aligned with business needs and brand equity.
- Oversee the product development process, including dermatologist input and formula approvals, for both new products and reformulations of existing products.
- Oversee the end-to-end claims process, including clinical testing and medical studies.
- Ensure the feasibility and profitability of projects through cost of goods management.
- Create the vision for product packaging and work with Creative on package development. Oversee the artwork process, including reviewing and approving all mechanicals.
Market Research
- Oversee market, consumer, and dermatologist research and analyses to provide insights on brand challenges, risks, and opportunities.
- Work with Global Consumer Research to analyze global category research and develop action plans for each product category.
Manage Global Marketing Activations
- Collaborate with cross-functional teams and agencies to create integrated consumer and medical launch plans.
- Work closely with the digital team and agencies to develop 360° launch or re-support campaigns, including POS, institutional, social, A&I, PR, and medical.
- Ensure all content aligns with CeraVe's Brand DNA and sustainability goals.
Strategic Meeting Management
- Support management meeting agendas for international meetings.
- Develop materials and ensure the quality of those presented.
- Present effectively to senior management.
Zone Management
- Support the business and coordinate communication across all zones for the product categories managed.
- Ensure global consistency of launches through the adoption and execution of marketing plans within managed categories.
People Management
- Manage and develop a team of four.
Job Requirements- 8+ years of related business experience.
- 4+ years of experience in Global Marketing and/or Product Development in consumer packaged goods or beauty.
- Skincare experience preferred.
- 2+ years of experience managing a team.
- Experience working collaboratively with Labs on new products or renovations.
- Experience successfully launching and managing a new product or renovation through its entire life cycle.
- Experience briefing and managing external creative agencies to bring creative concepts to life.
- Proactive, with the ability to self-manage projects and overcome obstacles independently.
- Strong proficiency in the Microsoft Office Suite, especially PowerPoint.
- Presentation skills: ability to influence internal and external stakeholders through persuasive presentations.
- Leadership skills: ability to demonstrate leadership and foster cooperation within the brand team and with cross-functional partners.
- Excellent interpersonal skills (written and oral).
- Demonstrates L'Oréal competencies: Leadership, Entrepreneurship, Achiever, and Innovator.
- Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
- Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
What's in It for You?- Salary Range: $147,100 - $213,300 (based on work experience, education, and skill level)
- Medical, dental, and vision coverage
- 401(k) retirement plan
- Paid parental leave
- Hybrid work environment (3 days in office, 2 days from home)
- Flexible time off (paid company holidays, paid vacation, Vacation Buy Program, volunteer time, Summer Fridays, and more)
- Company perks (access to L'Oréal's internal shop for discounted products, monthly mobile allowance)
- Learning and development opportunities (unlimited e-learning access, Lunch & Learn sessions, mentorship programs, and more)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to mental health and wellness programs
