Assistant Brand Manager

Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree from an accredited institution
  • 4+ years of business experience in a professional setting, including 2+ years in brand marketing, sales, marketing strategy, entrepreneurship, or business analytics
  • 2+ years of experience with syndicated data analysis (Nielsen, IRI, PowerBI, etc.) to inform business decisions
  • Strong analytical skills with experience in budget management and assessing brand performance
  • Ability to travel up to 15% as required for the role

Responsibilities

  • Participate in developing and activating the marketing plan and strategies
  • Lead cross-functional teams in executing targeted consumer communications
  • Create and implement strategies for multi-audience eCRM communications
  • Analyze and improve the effectiveness of partnerships and programs
  • Develop persuasive presentations for influencing stakeholders
  • Conduct market research to guide brand and business decisions
  • Assist in managing brand budgets and performance analytics

Benefits

  • Performance-based incentives
  • 401k plan with company match
  • Comprehensive healthcare coverage
  • Broad range of other employee benefits
  • Emphasis on an inclusive workplace and employee confidentiality
Full Job Description
Position Summary

Joining Nestlé Purina means you're joining one of the most emotional categories in the world-pet care. At our very core, we're a human environment-passionate people mastering cutting-edge technology and ways of connecting with our consumers so we can, ultimately, improve the lives of pets.

As an Assistant Brand Manager, you'll be responsible for contributing to and activating the marketing strategy and vision for the Brand. You'll lead projects across consumer communications and product innovation and renovation, as well as inspire others to work with agility.
  • Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products & programs to market
  • Lead cross-functional and agency teams through strategy, development, and execution of communications for target audience (including print/collateral/digital/etc.)
  • Develop strategy and execution for multi-audience eCRM communications
  • Analyze partnerships & programs to maximize effectiveness/efficiency and make on-going recommendations for improvements
  • Create effective presentations and be able to influence across key stakeholders
  • Conduct market research to help inform business and brand decisions
  • Assist in managing budgets as well as other analytical assessments such as share, sales, and P&L performance for the brand


Requirements:
  • Bachelor's Degree from an accredited institution
  • 4+ years of business experience working in a professional environment, with 2+ of those years in any of the following areas: brand marketing, sales or marketing strategy, self-employed entrepreneur or business analytics
  • 2+ years of experience translating syndicated data (Nielsen, IRI, PowerBI, etc.) and business insights into conclusions/recommendations to drive new business initiatives and project success
  • Travel up to 15% of the time or as business needs require


Other:
  • Master's Degree in Business Administration is highly preferred
  • Experience leading innovation and/or communications initiatives, with a demonstrated ability to navigate through ambiguity, influence key stakeholders, and deliver business results is preferred


Don't meet all the qualifications listed under "other"? These are preferred, but not required. When you apply for a role with Nestlé Purina, we ensure that individual confidentiality is held to the highest regard. We are intentional about creating an inclusive workplace for everyone. We consider our associates our most valuable assets. Please apply for full consideration.

Salary: $95,199.30 to $137,907.00 per year

Bonus Eligibility: Yes

The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

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