As Sr Associate, Product Experience (PX), Starbucks, you help shape how the brand is experienced through product, packaging, innovation, and value delivery. By leveraging holistic consumer, category, and competitive understanding, you support innovation and renovation initiatives, product and packaging superiority efforts, and launch execution that strengthen the brand across first and second moments of truth. Working closely with both the Masterbrand Consumer Experience (CX) team, cross-functional partners, you help ensure brand experiences, product performance, and business objectives come together to deliver meaningful consumer impact and sustainable growth.
Working on Starbucks is a rare opportunity to help shape one of the world's most iconic and culturally relevant brands. As part of the Starbucks-Nestlé Global Coffee Alliance, employees gain firsthand experience operating at the intersection of brand stewardship, joint business partnership, innovation, and enterprise leadership, developing skills that are highly transferable and difficult to acquire in traditional brand management roles.
Key Responsibilities Consumer, Category, and Customer (3C) Understanding - Execute consumer and shopper insight activities to support innovation and in-market delivery, leveraging holistic consumer, category, customer, and competitive understanding to inform business decisions.
- Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting.
- Partner with Manager & Consumer Experience (CX) to translate category and customer understanding into executional outputs.
Innovation & Renovation- Lead pipeline delivery activities across front end innovation (FEI), scoping, concept development, and market readiness aligned with defined innovation & renovation strategies.
- Lead development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes.
- Manage day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives.
- Support integration of the innovation pipeline monitoring forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives.
- Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, product related eContent, and customer execution plans in partnership with Commercial Development teams.
- Execute and support renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design to value opportunities, and enhance the consumer experience.
Unrivaled Superiority for Product & Packaging - Lead the development and execution of packaging and product experience initiatives aligned to brand ensuring a superior consumer experience across key moments of truth.
- Implement packaging design, execute visual identity application, product claims, and production delivery activities, partnering with cross-functional teams to bring product and packaging experiences to market.
- Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams to support claims development, compliance processes, feasibility assessments, and execution readiness, ensuring packaging meets regulatory requirements and product truth standards.
- Support delivery of Smart Label and build consume
