Energizer Holdings

Manager, Brand Marketing Communications

Energizer Holdings • $109K — $135K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing communications or related fields
  • Experience in consumer packaged goods (CPG) preferred
  • Strong ability to influence senior management
  • Proven collaboration and team leadership skills
  • Track record of achieving results aligned with business strategy

Responsibilities

  • Lead integrated communications planning across various channels
  • Leverage consumer insights for effective messaging and campaigns
  • Manage creative development from brief to launch
  • Partner with media teams for strategic messaging alignment
  • Develop and execute social and digital communications plans
  • Support innovation and product launch communications
  • Oversee agency management and performance measurement

Benefits

  • Comprehensive health and welfare insurance
  • Parental leave and paid time off
  • Retirement savings plans
  • Supportive work environment focused on well-being
  • Bonus eligibility
Full Job Description
What you'll love about this job
  • St. Louis preferred, but not required

  • Opportunity to shape the brand strategy for an iconic brand

  • Opportunity to work with legacy brands and create meaningful connections with consumers

Position Summary

The Manager, Global Marketing CommunicationsAuto Careleads communications strategy, creative direction and integrated media planning for Energizer Holdings Inc.Auto Careportfolio. This role is responsible for translating brand priorities and consumer insights intocommunications strategies that drive brand growth and deliver businessresults,includingbuilding brand equity and driving conversion and ROI.

The Manager serves as the primary communications partner to creative and media agencies, responsible for developing agency briefs and providing strategic direction to supportcreative and media execution. As a keystrategic partner to Category, Media, Consumer Insights, Digital Commerce and Commercial teams, the role influences communications priorities and ensures consistent, impactful brand experiences across media, commerce and consumer touchpoints.

Responsibilities
  • Integrated Communications Planning: Lead the development and execution of integrated communications plans across paid, owned, digital and ecommerce channels. Ensure communications strategies align with brand objectives, target audiences and business priorities.

  • Brand Strategy: Leverage consumer insights, market trends and competitive intelligence to inform communications, messaging and campaign development.

  • Creative Development: Manage creative development from brief to launch, leading agencies and cross-functional teams to deliver effective communications across channels.

  • Media Strategy and Planning: Partner with the Media team to develop briefs and align messaging and audience targeting priorities.Ensure brand objectives are effectively translated into media plans, channel strategies and campaign execution.

  • Social and Digital Communications: Develop and execute integrated social and digital communications plans, applying knowledge of platform capabilities, audience behaviors and content best practicesacross digital channels, including Meta, TikTok, YouTube, Reddit andemerging digital platforms. Monitor performance, analyze results and provide recommendations to optimize content effectiveness and inform future communications strategies.

  • Innovation & Product Launches: Support the development and execution of communications plans for innovation and new product launches, including messaging, creative assets, ecommerce content and media support.

  • Cross-Functional Leadership & Brand Stewardship: Partner with Category, Shopper, Commercial, Digital Economy, Consumer Insights, and other cross-functional teams to translate brand strategies and consumer insights into effective marketing programs and communications.

  • Agency Management: Serve as the primary communications lead for agency partners, setting strategic direction, shaping integrated communications plans and developing briefs thattranslate brand, business and consumer objectives into effective marketing strategies. Provide oversight of agency scope, budgets, timelines, deliverables and performance.

  • Performance Measurement & Insights: Analyze marketing performance data and brand health metrics to identify insights and provide recommendations to inform future marketing strategy.

  • Budget and Scope Management: Manage budgets and agency scopes, tracking spend against approved plansand ensuring resources are deployed efficiently to support business priorities and marketing objectives.

  • Team Leadership and Development: Manage and develop direct reports, establishing clear priorities, accountability and development opportunities.

Key Deliverables

  • Annual integrated communications plans aligned to brand and business objectives

  • Media briefs, messaging frameworks and creative strategies that support integrated media planning and campaign execution

  • Brand guidelines, creative assets and content toolkits that enable consistent execution across national, global, shopper, digital commerce, eCommerce and paid media channels

  • Social, eCommerce and digital content plans that translate brand strategy into effective execution

  • Launch communications plans and assets supporting innovation and new product launches

  • Campaign performance reports, brand health assessments and optimization recommendations

  • Executive presentations that translate consumer insights and marketing performance into actionable recommendations

  • Agency scopes of work, budget forecasts and spend tracking

  • Development plans for direct reports

What we are looking for
  • 5+ years of marketing communications, brand marketing, integrated marketing, advertising, or related experience
  • Ability to influence senior management and support functions Globally
  • Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy
  • Experience working within a consumer packaged goods (CPG) related industry preferred
Total Rewards PackageThe salary range for this position is USD $109,000.00/Yr. - USD $135,000.00/Yr.

Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Bonus: This position is bonus eligible.

Energizer strives to create a supportive work environment centered around colleagues27 professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues including health and welfare insurance, parental leave, paid time off, and retirement savings plans.

About Energizer Holdings

Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in St. Louis, Missouri. It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names, and formerly owned a number of personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015. In January 2018, Energizer announced it was purchasing the global battery and lighting division from Spectrum Brands, which includes the Ray-O-Vac and Varta brands, for $2 billion in cash. This acquisition was finalized in January 2019 after a lengthy regulatory approval process. In November 2018, Energizer also purchased the global auto care division from Spectrum for $1.25 billion in cash and stock.
Learn more about Energizer Holdings
Size
6,000 employees
Market Cap
$2.4 billion
Industry
Net Income
-$72.3 million
Founded
2000
5 Year Trend
+11.7%
Revenue
$2.8 billion
NASDAQ

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