About the roleAt AlayaCare, we are transforming how work gets done for the AI era by redesigning our end-to-end processes around the outcomes they deliver. As AI Transformation Lead, Marketing, you will lead this work for the processes that start in or run through Marketing, so they deliver better results more efficiently and with fewer handoffs.
You will report to the AI Transformation Manager, Commercial, and partner with Marketing leaders and the adjacent teams in Sales and Product. You will use a Lean, outcome-first approach to define what each process should deliver, measure the current state, design the simplest future state, build and pilot it, and prove the result against the baseline. You will partner with each function's embedded data and AI specialist, who supplies the data and KPIs and tracks results once a redesign is adopted.
Where you will focusYour initial focus will include the processes below. As you work with Marketing leaders across our markets, you will also identify and prioritize new opportunities as they emerge.
- Campaign to qualified pipeline: how campaigns, content and lead generation turn into sales-qualified opportunities, including the handoff to Sales.
- Content request to published asset: how content is briefed, drafted, reviewed for brand and accuracy, approved and published.
- Market insight to positioning: how market, competitive and regulatory intelligence becomes positioning, messaging and input to product and go-to-market decisions.
- Market change to sales readiness: how market and regulatory changes become approved talk tracks, battlecards and answers that customer-facing teams use.
- Product release to adoption: how releases are launched, communicated and adopted by internal teams and customers.
Your scope can grow as the business's needs and your skills develop.
What you will do- Assess and define: evaluate opportunities with business leaders, then agree on the outcome and key metrics with the executive sponsor.
- Map and analyze: map how the work happens today with the people who do it, baseline its performance, and find the waste and its root causes.
- Design and make the case: design a simpler process that removes unnecessary steps and handoffs, using automation and AI where they add value, and build the business case for leadership approval.
- Build, pilot and measure: build and pilot solutions hands-on with AI tools, measure results against the baseline, and recommend whether to adopt, refine or roll back.
- Lead the change: bring leaders and teams along so the new way of working sticks, and scale what works.
What success looks like- First month: your first process has a defined outcome, a mapped current state and a baseline signed off by its sponsor.
- First quarter: future-state designs approved and at least two processes in pilot, with measurable efficiency gains realized.
- Solutions that work: every tool you build moves the process's primary KPI, saves time and cost, is easy for teams to adopt, is secure and doesn't add complexity.
What this role does not own- Selecting company-wide tools and platforms, which the central tooling team owns.
- Production engineering and long-term maintenance, which Engineering and IT own.
- Security, privacy and compliance sign-off; you design to these requirements and involve reviewers early.
- Ongoing reporting once a process is handed over, which the function's data and AI partners own.
What you bringMarketing experience:
- Hands-on experience in at least one core B2B marketing function: product marketing, demand generation, content marketing or marketing operations.
- Working knowledge of the marketing funnel and its metrics, such as MQL-to-SQL conversion, pipeline contribution, campaign ROI, content velocity and launch adoption.
- Experience with CRM and marketing automation platforms such as HubSpot and Semrush, and comfort pulling and interpreting their data.
We are building a team of full-stack people, where each person brings together three skill sets:
- Process improvement: mapping end-to-end processes, finding waste and designing simpler ways of working (for example Lean, value stream mapping or business process redesign).
- Change and people: bringing leaders and teams along, working through competing priorities and making change stick.
- Solution building: turning a redesigned process into working agents, automations and tools. You configure and connect AI tools yourself: building agents and prompts, linking workflows through automation platforms, APIs or MCP servers, and using light scripting or SQL to pull and test data. You can judge whether an output is reliable enough to trust and know when a solution should go to Engineering or IT to harden.
We don't expect you to be an expert in everything. Tell us your major, your minor and the area you most want to grow into: we value ambition and a desire to learn above a complete skill set.You also bring:
- Four to six years in consulting, business transformation, operations or forward deployed engineering roles, including the experience above.
- At least one process improvement you led end to end, with measured results. We will ask you to walk through it, including the baseline you measured against.
- Hands-on experience building with AI tools such as LLM assistants, agents, MCPs or workflow automation, and the judgment to tell when AI is the right answer and when a simpler fix is better.
- Data literacy: comfort with system data, KPIs, OKRs and baselines, and with building a business case from them.
- Credibility with senior stakeholders you do not manage.
- You share your expertise and cover each other's gaps in a small team, so no one is a single point of failure: we are all responsible for each other's success.
- Experience in B2B SaaS is preferred; experience in healthcare technology is an asset.
Location, work model and compensationOur hybrid model includes two set in-office collaboration days a week, and team members are expected in the office on those days.
Location: Toronto (preferred) or Montreal.
Ready to join us?Apply today and be part of a company that makes a real difference in the future of home and community care. Not the right role for you? Share this posting with someone who might be a great fit.
