Position: Adobe Target Architect - MarTechLocation: London UK (Hybrid)The Adobe Target Product Architect is part of the Martechfunction within the Enterprise Marketing Strategy & Demand Generation Centre of Excellence, reporting to the Director of Marketing Data Enablement & Automation. This role collaborates closely with the broader Enterprise and Divisional marketing teams across Martechand Digital Experience and plays a critical bridge function between strategy and technical execution. While technically adept, this role sits within the Marketing team and represents the business's strategic interests. Through Adobe Experience Cloud tools-including RTCDP, AEM, and Target-our team operationalizes enterprise-wide personalization, driving real-time, audience-centric digital engagement at scale acrossglobal web properties.
Key Responsibilities- Develop a comprehensive strategy for web personalization aligned with business goals and user needs.
- Analyze user data and behaviour to guide the creation of targeted, personalized experiences.
- Define the strategic roadmap for personalization features, enhancements, and implementation timelines.
- Collaborate with UX/UI, engineering, content, campaign, and analytics teams to
- activate and optimise personalization at scale through governed workflows spanning five business units
- Prioritize features and use cases to drive incremental value through Adobe Target.
- Lead solution architecture for Adobe Target implementations across platforms.
- Oversee a robust experimentation and testing discipline, including A/B, multivariate test planning, reiterated execution, and analysis.
- Monitor KPIs to validate the impact of personalization efforts and inform future roadmap decisions.
- Support data gathering improvements and solution integration with Adobe Analytics, CDP, and CRM systems.
Required Skills, Experience, and Knowledge- Bachelor's degree in any field; Adobe Target Architect Certification strongly preferred
- 7+ years in technical product management roles, including 2+ years leading Adobe Target implementations
- Deep experience with Adobe Target architecture, configuration, and campaign execution
- Hands-on knowledge of Adobe Analytics and/or Google Analytics
- Familiarity with JavaScript, HTML, CSS, jQuery, and Data Layer structures
- Strong understanding of web analytics, user segmentation, and behavior-driven targeting
- Highly passionate individual and a team player, with the ability to wear a MarTech 'scientist' hat when working with experiments, code and data
- Experience partnering with engineering and IT to deploy integrated Martech solutions using Agile methodologies
- Strong communication and stakeholder engagement skills, including with senior marketing leadership
Preferred Qualifications- Experience working in global B2B enterprise environments
- Exposure to Adobe Experience Platform (AEP) and Adobe Real-Time CDP
- Understanding of privacy and data governance considerations in personalized marketing
- Passion for digital innovation and data-informed marketing
What's In It for You
- Strategic Ownership: Own and evolve the roadmap for personalization across S&P Global's websites.
- Cross-Functional Leadership: Partner with UX, content, engineering, Martech, analytics, and campaign teams to deliver measurable business outcomes.
- Innovation Platform: Shape the future of digital experience personalization using Adobe Target, AEP, and AI capabilities.
- Enterprise Visibility: Drive a high-impact capability that influences customer experience and revenue performance at scale.
- Career Growth: Operate at the cutting edge of Martech with opportunities to deepen expertise and grow into broader leadership roles.
