5-7+ years of PR, communications, or influencer marketing experience; agency experience preferred
Experience with travel, hospitality, or lifestyle brands
Strong media relations and pitching skills with established media connections
Proven ability to develop and execute influencer marketing programs
Instincts for compelling storytelling and cultural opportunities
Genuine interest in travel, media, and culture
Excellent client counsel, writing, and communication skills
Experience managing junior team members and multiple workstreams
Responsibilities
Lead PR and influencer marketing programs from strategy to execution
Serve as a trusted client partner with proactive ideas and recommendations
Develop integrated strategies combining earned media and influencer marketing
Lead media strategy and build relationships with travel and lifestyle reporters
Oversee influencer outreach, negotiations, and campaign execution
Transform travel trends and cultural moments into compelling stories
Manage client meetings and presentations confidently
Benefits
Hybrid work schedule with 2-3 days in the NYC office
Opportunity to work with travel and lifestyle brands
Engagement in creative and ambitious campaigns
Professional growth and mentorship opportunities
Dynamic work environment at a reputable agency
Full Job Description
ABOUT THIS ROLE
Orchestra is looking for an Account Supervisor, PR & Influencer (Travel & Hospitality) who loves the intersection of travel, media, influencers and culture, and knows how to turn what's happening in those worlds into smart ideas for clients. You'll lead day-to-day PR and influencer marketing work across travel and lifestyle brands, helping shape strategy, guide client relationships and bring campaigns from idea through execution. You'll have a strong point of view on the stories worth telling, the influencers worth partnering with and the travel trends and cultural moments brands can authentically be part of. We're looking for someone who knows the travel space, can see the bigger picture without losing the details and is excited to help make ambitious ideas happen.
Note: This role is based in our NYC office, working two-three days a week in the office on a hybrid schedule.
ACCOUNTABILITIES AND QUALIFICATIONS
As an Account Supervisor, PR & Influencer (Travel & Hospitality), you will...
Lead day-to-day PR and influencer marketing programs across travel and lifestyle accounts, from strategy through execution
Serve as a trusted client partner, bringing proactive ideas, recommendations and opportunities to the table
Develop integrated strategies that bring together earned media and influencer marketing to help clients break through
Lead media strategy and pitching, building strong relationships with travel and lifestyle reporters and editors
Develop paid and organic influencer strategies, identifying the right talent, platforms and partnerships for each campaign
Oversee influencer outreach, negotiations, content development, approvals and campaign execution
Turn travel trends, cultural moments and client priorities into compelling stories, partnerships and campaign ideas
Help bring press trips, launches, events, partnerships and other brand experiences to life
Lead client meetings, presentations and key deliverables with confidence
Manage workstreams and junior team members, setting clear priorities and helping them grow
Essential skills:
5-7+ years of PR, communications and/or influencer marketing experience; agency experience preferred
Experience working with travel, hospitality and/or lifestyle brands, with a strong understanding of the travel media and influencer landscape
Strong media relations and pitching skills, with established relationships across relevant travel and lifestyle media
Experience developing and executing paid and/or organic influencer marketing programs
Strong instincts for what makes a compelling story, influencer partnership or cultural opportunity
A genuine interest in travel, media, influencers and culture, with a strong point of view on what's getting attention and why
Excellent client counsel, writing, presentation and communication skills
Experience managing junior team members and leading multiple workstreams
Strong project management skills and the ability to keep complex campaigns moving in a fast-paced environment
WORKING AT ORCHESTRA
Salary range: $85,000 - $100,000, commensurate with experience
#LI-KB1 #LI-Hybrid
About Small Girls PR
Small Girls PR is a boutique public relations and marketing agency that specializes in working with startups and emerging brands. The company was founded in 2010 by Bianca Caampued and Mallory Blair, who saw a need for a more personalized and creative approach to PR. Small Girls PR has since grown into a leading agency with a reputation for delivering innovative and effective campaigns that help its clients stand out in a crowded marketplace. The company's services include media relations, influencer marketing, social media management, and event planning.
