Account Executive, NAM

Farel, Inc

$100K — $120K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of SaaS or technology sales experience, with a focus on closing large, multi-stakeholder deals.
  • Proficiency in managing long B2B sales cycles (6-12 months).
  • Strong track record in outbound prospecting and full sales cycle management.
  • Ability to negotiate and present effectively to C-level executives.
  • Self-motivated, data-driven, with a startup mentality and resourcefulness.
  • Residence in one of the specified locations is mandatory.
  • Willingness to travel frequently across North America, especially in the first six months.

Responsibilities

  • Build and qualify a sales pipeline targeting small to midsize airlines in North America.
  • Lead consultative sales processes including workshops, business case quantification, and solution demos.
  • Drive contract negotiations, partnering with Legal and Finance for closing deals.
  • Refine the sales approach through data-driven insights and collaboration with Marketing and Product teams.
  • Serve as Farel's representative at industry events and forums, enhancing brand visibility and building relationships.

Benefits

  • Opportunities for professional growth in the aviation and technology sectors.
  • Flexible remote work setup, contingent on regional location.
  • Engagement in diverse and high-stakes sales processes with significant client impact.
Full Job Description
Account Executive

Remote - candidates must be based in one of the locations listed in this posting

Own new business acquisition among small and midsize airlines across North America, running the full sales cycle-from targeted outbound and discovery through contract signature and first revenue-while building a repeatable process that scales.

Although this is a remote position, candidates must be based in one of the locations specifically listed in this posting. The geographic requirement reflects the need for frequent travel and in-person engagement with prospective airline customers throughout the assigned territory.

What you'll do

  • Build and qualify pipeline Develop account lists targeting North American craft outbound sequences, and represent Farel at regional aviation events to engage airline executives and commercial leaders.
  • Lead consultative deals Run discovery workshops, quantify business cases, coordinate solution demos, and manage multi-stakeholder evaluations for six-figure ARR opportunities across North American.
  • Drive contracts to close Own pricing, negotiation, and commercial terms, partnering with Legal and Finance to reach signature and hand-off to Customer Success.
  • Refine the sales engine Instrument funnels, A/B-test outreach, and share win/loss insights with Marketing, Product, and Leadership to sharpen positioning and roadmap.
  • Represent Farel in-market Act as the face of Farel at trade shows, airline forums, and partner meetings across North American hubs, cultivating local relationships and brand presence.


Requirements

  • Five or more years of quota-carrying SaaS or software/technology sales experience, including closing six-figure, multi-stakeholder deals.
  • Demonstrated experience managing long and complex B2B sales cycles, typically lasting 6-12 months.
  • Proven record of acquiring new customers through outbound prospecting and managing the full sales cycle from initial outreach through contract signature.
  • Strong negotiation, presentation, and stakeholder-management skills, with the ability to engage C-level executives and translate technical product capabilities into clear business outcomes.
  • A startup mindset: self-directed, data-driven, resourceful, and comfortable independently testing and refining outreach, messaging, and sales processes.
  • Must be based in one of the locations listed in this posting.
  • Ability and willingness to travel frequently throughout the assigned North American territory, including approximately every other week during the first six months.

Preferred Qualifications
  • Experience selling aviation, travel technology, or other enterprise software. Familiarity with airline systems, including PSS, DCS, revenue management, or airline distribution, is a plus.
  • Previous field-sales experience involving regular customer-site visits, regional travel, industry events, and in-person relationship development.

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