Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the ABM strategy and end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
We are looking for a marketer who is intellectually curious, analytically grounded and creatively agile; someone who can navigate ambiguity, challenge conventional approaches, and build scalable solutions while maintaining the personalization required for strategic account outreach.
Key job responsibilities
* Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans.
* Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
* Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences.
* Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers.
* Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery.
* Develop account-specific content and messaging that translates account insights, business priorities and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups.
* Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs.
* Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities.
* Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities.
* Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI.
* Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions.
* Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community.
A day in the life
The Account-Based Marketing Manager role sits within the NAMER Strategic Customer and Partner Marketing organization and is responsible for accelerating adoption, growth and revenue across our largest and and fastest growing enterprise customers. The ABM Marketer
will develop a deep understanding of the accounts within their portfolio and use those insights to develop and execute account-specific marketing strategies that advance account and business goals. This marketer will partner closely with Sales and Business Development teams to identify opportunities and lead the end to end execution of targeted marketing programs, which may include integrated campaigns, executive engagements, events and other account-specific activations. The ABM Manager will measure performance, optimize strategies based on results and provide regular reporting and insights to key stakeholders and business partners.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- 5+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterpise customers or complex B2B audiences.
- Demonstrated ability to translate business objectives into marketing strategies and programs
- Experience building and executing cross-functional marketing initiatives from strategy and concept through execution, measurement and optimization.
- Strong track record of partnering with Sales and cross-functional stakeholders to design programs and influence business outcomes.
- Experience using data and analytics to inform marketing strategy, prioritize investments and measure performance
- Strong written and verbal communications skills with the ability to influence stakeholders and clearly articulate program plans, recommendations and results.
PREFERRED QUALIFICATIONS
- Experience marketing technology, cloud, SaaS or other complex B2B solutions.
- Account based marketing experience
- MBA
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, TX, Austin - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
