About the RoleThis role sits within the NAM Demand Generation team and partners closely with Sales, Business Development, Product Marketing, RevOps, Customer Success and Global Marketing to execute regional marketing programs that generate pipeline, accelerate opportunities and strengthen customer engagement.
This role is a revenue-focused B2B demand generation marketer who owns the creation, execution and optimization of integrated, multi-channel campaigns. With a strong focus on account-based marketing (ABM) programs, this role will partner across go-to-market teams to engage high-priority accounts, generate quality leads, accelerate and grow opportunities and build a measurable sales pipeline.
Key Responsibilities:Regional Marketing
- Plan and execute integrated marketing campaigns supporting regional pipeline goals.
- Coordinate campaign launches across digital, content, events and sales enablement.
- Partner with Product Marketing to regionalize global launches and messaging.
- Work with Marketing Operations to optimize campaign performance and reporting.
- Partner with Sales & The Partner Team on account targeting, and pipeline acceleration.
- Measure performance and ROI.
Sales & Partner Team Partnership
- Collaborate with Enterprise & Mid-Market leadership.
- Support strategic account programs and regional sales initiatives.
- Build and execute campaign plans aligned to quarterly pipeline priorities.
Campaign Operations
- Manage campaign calendars and project timelines.
- Coordinate with creative, digital, content and external vendors.
- Ensure accurate execution through HubSpot and Salesforce.
- Present campaign performance and recommendations to leadership.
Success Measures
- Marketing-qualified pipeline contribution
- Campaign execution quality and on-time delivery
- Sales stakeholder satisfaction
- Quarterly business impact
What we're looking for:- 3-6 years of B2B SaaS marketing experience.
- Experience in account based marketing, demand generation, and campaign management.
- Strong project management skills.
- Experience executing end-to-end regional marketing programs.
- Strong understanding of pipeline generation, campaign performance and marketing ROI.
- Comfortable working across Enterprise & Mid-Market segments and partnering with Sales Leadership.
- HubSpot and Salesforce experience preferred.
- Strong written and verbal communication skills.
- Bachelor's degree in marketing, Business or related field preferred.
Our Benefits:We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process.
- 🍼 Extended Parental Leave
- ♥🩹 Robust Health Coverage
- Accelerated Learning Paths
- 🧘♂Team Wellness Initiatives
- 🌎 Employee Resource Groups
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