Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$80K - $120K *

Reimagine product marketing as you lead strategies that connect innovation to customer success, driving market adoption and value. Collaborate across teams to craft compelling messaging and shape the...

United StatesRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$73K - $110K *

Join a team that's shaping integrated marketing strategies across key product portfolios. Support cross-functional initiatives, manage marketing content, and collaborate with diverse teams to drive im...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $150K *

Champion the journey for enterprise clients by crafting compelling narratives, executing product launches, and enabling sales strategies. Collaborate closely on messaging and competitive analysis to d...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$140K - $160K *

Lead the charge in transforming customer communications and advocacy. Collaborate with cross-functional teams to enhance customer lifecycle marketing, drive engagement, and build impactful content roo...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Lead the charge in ensuring product accuracy and compliance across agency communications. Collaborate with teams to verify vehicle information, mentor colleagues, and enhance workflows, while actively...

1 week ago

  •   Less than 5 years exp.  •   Media

$145K - $175K *

Elevate your career by driving innovative product marketing strategies and go-to-market initiatives, collaborating cross-functionally to enhance consumer engagement and product adoption for a global a...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$145K - $170K *

Lead the charge in building innovative marketing tools and processes to enhance customer engagement, streamline team capabilities, and measure campaign success while collaborating across multiple depa...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Lead the charge in shaping market narratives and product positioning for integrated security offerings. Collaborate cross-functionally to develop compelling messaging that resonates with decision-make...

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $155K *

Join a dynamic team as a pivotal Senior Product Marketing Manager, shaping product narratives and go-to-market strategies. Collaborate closely with cross-functional teams to drive growth and enhance u...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Healthcare

$220K - $300K *

Unlock potential by driving growth in Optical Interconnects through customer engagement, market analysis, and collaboration with engineering and sales teams to create impactful marketing strategies an...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$130K - $155K *

Lead the charge in revolutionizing our product marketing strategy for an innovative AI-driven platform. Collaborate across teams to craft compelling narratives and launch initiatives that empower cust...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $160K *

Elevate your career by leading product marketing and go-to-market strategies for a dynamic platform. Collaborate across teams to redefine messaging, positioning, and customer engagement while adapting...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $110K *

Empower your career by shaping AI-driven marketing strategies and leading product narratives that enhance customer engagement. Drive impactful go-to-market initiatives while building a collaborative t...

Toronto, ONIn-Person

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Unlock potential by driving market-led growth for Engraving Solutions. Collaborate with cross-functional teams to execute product launches, enhance sales tools, and optimize the buyer journey while mo...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Shape market-driven strategies by translating complex solutions into compelling customer value. Collaborate with cross-functional teams to drive commercial launches and optimize the buyer experience...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Transform market strategies into impactful growth initiatives. Collaborate across teams to drive product launches, enhance customer experiences, and optimize sales tools, ensuring alignment with corpo...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Shape market-led growth by translating complex solutions into compelling value. Drive commercial launch execution and optimize buyer journeys to increase revenue and market share across a multi-produc...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Shape the future of automotive data solutions by leading product marketing initiatives. Collaborate cross-functionally to enhance product positioning, drive go-to-market strategies, and create impactf...

2 days ago

  •   5 - 7 years exp.  •   Media

$95K - $115K *

Unlock potential by joining a dynamic Marketing team to lead proposal development, enhance storytelling, and showcase expertise through compelling graphics and narratives. Collaborate with diverse tea...

Today

  •   8 - 10 years exp.  •   Real Estate & Construction

$137K - $206K *

Unlock potential by shaping go-to-market strategies and driving product adoption through compelling narratives and impactful launches. Collaborate with cross-functional teams to ensure optimal product...

Reposted yesterday

  •   5 - 7 years exp.  •   Legal & Accounting

$95K - $115K *

Unlock potential by crafting compelling product narratives and go-to-market strategies that resonate with customers and drive engagement. Collaborate with cross-functional teams to translate complex c...

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $145K *

Unlock potential by driving impactful product narratives that resonate with security leaders. Collaborate cross-functionally to shape messaging, launch strategies, and customer insights for cybersecur...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$175K - $250K *

Unlock potential by leading product marketing for emerging bets, driving strategy and execution in a dynamic, cross-functional environment. Shape user experiences and elevate product marketing standar...

Today

  •   8 - 10 years exp.  •   Consumer Technology

$175K - $250K *

Join a team that's redefining product marketing by leading emerging bets. You'll shape strategies, drive user engagement, and collaborate cross-functionally to launch impactful products in a dynamic e...

Today

  •   8 - 10 years exp.  •   Consumer Technology

$250K - $280K *

Optimize your career with a senior marketing role overseeing go-to-market strategies, product launches, and cross-functional collaboration to impact revenue and market positioning in the healthcare se...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.