Senior Product Marketing Manager, Core

Harvey

• $137K — $206K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8+ years in Product Marketing or related fields, especially within B2B SaaS
  • Experience engaging enterprise clients, including Fortune 100 or similar organizations
  • Demonstrated success in leading product launches and innovative positioning
  • Ability to convey complex technical concepts in accessible narratives
  • Proactive approach to creating functional assets that promote quick adoption
  • Strong communication skills with an emphasis on executive collaboration
  • Proficiency in identifying key insights amidst complex data

Responsibilities

  • Lead the go-to-market strategy for key product areas from inception to ongoing adoption
  • Craft differentiated messaging rooted in customer insights and market trends
  • Collaborate with Product and Engineering to plan and execute successful launches
  • Translate launch efforts into actionable outcomes through strategic campaigns and iterative feedback
  • Partner with Sales and Marketing teams to maintain adoption momentum post-launch
  • Develop impactful customer-facing materials to enhance sales enablement and communication
  • Conduct and analyze market and customer research to refine product direction and strategy

Benefits

  • High visibility and collaboration across various departments including executive leadership
  • Opportunity to shape both product strategies and customer engagement directly
  • Access to a dynamic environment conducive to rapid innovation and execution
  • Engagement with diverse audiences, including high-stakes enterprise clients
Full Job Description
Role Overview

We are hiring a Senior Product Marketing Manager to join the Solutions Marketing team to build the foundation for how Harvey's products show up as real, usable solutions for legal professionals. You'll set the standard for how Harvey packages, launches, and enables solutions across legal teams and emerging markets. Working closely with Marketing, Product, and GTM teams to define clear workflows, practical use cases, and repeatable, customer-ready assets across different segments and buyers. Success shows up as shared clarity across GTM, faster customer adoption and value realization, quality pipeline, and a durable story that scales as Harvey grows.

What You'll Do
  • Lead go-to-market strategy for a core solution area, translating product capabilities into messaging and positioning tailored to the vertical, persona, and segment size.
  • Enable GTM teams with solution-led messaging, demo storylines, playbooks, and customer-ready materials that support the enterprise sales motion.
  • Partner with Product and Core Product Marketing to shape launches and own how it gets packaged and adapted across target verticals and personas.
  • Partner with Demand Gen and Content to develop full funnel campaigns that build thought leadership, drive demand, and mature pipeline.
  • Regularly conduct market, customer, and competitive research, grounding positioning and strategy in real customer needs and differentiated value.
  • Align on solutions prioritization and market opportunity across Product, GTM, and Marketing leadership teams.

What You Have
  • 6-8+ years of experience in Product Marketing, Solutions Marketing, or a related role in B2B SaaS.
  • Proven experience marketing complex, workflow-driven products to enterprise buyers.
  • Demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value.
  • Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences, segments, and verticals.
  • Experience contributing to product launches, including translating core launch messaging into content for specific industries or personas and building out assets.
Compensation

$137,600-206,400 USD

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