Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$70K - $100K *

Accelerate your career by driving product marketing initiatives that bridge technology, sales, and marketing. Collaborate with cross-functional teams to create impactful materials and gain hands-on ex...

4 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$61K - $113K *

Lead the charge in product marketing initiatives, driving awareness and engagement through strategic execution and cross-functional collaboration, ensuring exceptional customer experiences throughout...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$61K - $113K *

Elevate your career by driving product marketing strategies that enhance customer engagement and support successful product launches. Collaborate cross-functionally to deliver high-quality marketing a...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$93K - $149K *

Shape the future of marketing strategy for investment products by driving campaign development, conducting market research, and collaborating with cross-functional teams to enhance brand messaging and...

Toronto, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$80K - $90K *

Transform your marketing career by driving product strategies and campaigns. Collaborate with cross-functional teams to create compelling messaging and targeted programs that enhance customer engageme...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$80K - $90K *

Join a dynamic team to drive product marketing and ABM strategies, enhancing customer engagement and market presence through compelling messaging and targeted campaigns that foster growth and awarenes...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$130K - $160K *

Inspire product marketing initiatives by strategizing and executing go-to-market plans for innovative solutions, bridging teams and delivering compelling narratives that drive engagement and adoption...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $160K *

Unlock potential by leading product marketing strategies for cutting-edge AI solutions. Collaborate across teams to drive go-to-market efforts, articulate product value, and ensure successful adoption...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Lead the charge in developing and executing innovative product strategies that enhance market positioning and drive business growth within the pest control industry. Collaborate cross-functionally to...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$90K - $120K *

Elevate product visibility by executing high-impact marketing campaigns, driving product launches, and crafting compelling messaging that resonates with target audiences. Collaborate cross-functionall...

Vancouver, BCIn-Person

3 days ago

  •   Less than 5 years exp.  •   Staffing

$110K - $130K *

Join a team that's driving product innovation through strategic marketing, compelling messaging, and cross-functional collaboration. Influence the product roadmap and execute go-to-market strategies t...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$167K - $216K *

Join a team that's redefining product marketing for server solutions. Lead initiatives, collaborate with cross-functional teams, and create impactful content to drive market success and customer engag...

3 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Drive impactful go-to-market strategies for Global Systems Integrators. Leverage your product marketing expertise to create valuable enablement resources that empower partners and enhance Cyera's data...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$91K - $120K *

Lead the charge in shaping product narratives and go-to-market strategies. Collaborate across teams to drive adoption and revenue, ensuring impactful messaging and sales enablement in a fast-paced, gr...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$88K - $105K *

Join a team that's driving product growth through strategic marketing initiatives. Collaborate with stakeholders to translate business goals into actionable marketing strategies, ensuring alignment an...

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Drive product positioning and launch strategies in a fast-paced environment. Collaborate across teams to create compelling narratives and build proof of customer success that resonates with compliance...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Join a dynamic team to shape product narratives and strategies for Open USD, collaborating with industry leaders to define a new financial category. Drive go-to-market initiatives and empower partners...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Accelerate progress at the forefront of financial innovation, leading product marketing strategies for Open USD. Collaborate with industry leaders to shape narratives, empower teams, and drive market...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Lead the charge in defining product narratives, executing go-to-market strategies, and driving enterprise engagement for innovative B2B SaaS solutions, ensuring impactful communication with technical...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Elevate your career as you shape product narratives for technical B2B buyers. Drive go-to-market strategies, define customer profiles, and enable the sales team, all while collaborating across teams t...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Lead the charge in shaping product narratives across the enterprise landscape, driving go-to-market strategies and empowering teams with insights to captivate technical buyers and partners in the bloc...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$155K - $165K *

Shape the future of product marketing by connecting product velocity to commercial impact. Collaborate with cross-functional teams to enhance customer engagement, retention, and adoption, driving succ...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Elevate product marketing strategies by developing compelling messaging and go-to-market plans. Collaborate across teams to drive awareness and engagement, ensuring successful launches and sales enabl...

Michigan, USRemote

3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$130K - $150K *

Drive impactful product marketing for AIOS, shaping positioning, go-to-market strategies, and customer engagement. Collaborate with cross-functional teams to translate complex tech into compelling nar...

Toronto, ONIn-Person

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Engage with a dynamic team to drive technical marketing initiatives, ensuring flawless product launches and demonstrations across diverse markets. Leverage your expertise in Apple platforms to enhance...

Toronto, ONIn-Person

Today

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.