Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$95K - $115K *

Lead the charge in developing and executing innovative product strategies that enhance market positioning and drive business growth within the pest control industry. Collaborate cross-functionally to...

4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$193K - $265K *

Partner with us to lead strategic initiatives that enhance marketing, sales, and product effectiveness. Drive cross-functional collaboration, optimize business processes, and influence senior leaders...

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$250K - $280K *

Optimize your career with a senior marketing role overseeing go-to-market strategies, product launches, and cross-functional collaboration to impact revenue and market positioning in the healthcare se...

1 month ago

  •   8 - 10 years exp.  •   Information Technology

$88K - $105K *

Join a team that's driving product growth through strategic marketing initiatives. Collaborate with stakeholders to translate business goals into actionable marketing strategies, ensuring alignment an...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $115K *

Lead the charge in driving mid-market growth by uncovering customer needs, shaping product strategies, and executing go-to-market plans. Collaborate cross-functionally to transform insights into compe...

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Transform the go-to-market strategy for a procurement suite, driving product launches and sales enablement. Collaborate with cross-functional teams to analyze market data, craft compelling narratives...

Montreal, QCIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Lead the charge in shaping product marketing strategies that drive adoption and pipeline. Collaborate with cross-functional teams to craft compelling narratives and ensure our differentiated value res...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Energy & Utilities

$125K - $150K *

Lead the charge in defining product narratives, executing go-to-market strategies, and driving enterprise engagement for innovative B2B SaaS solutions, ensuring impactful communication with technical...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Elevate your career as you shape product narratives for technical B2B buyers. Drive go-to-market strategies, define customer profiles, and enable the sales team, all while collaborating across teams t...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Lead the charge in shaping product narratives across the enterprise landscape, driving go-to-market strategies and empowering teams with insights to captivate technical buyers and partners in the bloc...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Drive product positioning and launch strategies in a fast-paced environment. Collaborate across teams to create compelling narratives and build proof of customer success that resonates with compliance...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Drive impactful go-to-market strategies for Global Systems Integrators. Leverage your product marketing expertise to create valuable enablement resources that empower partners and enhance Cyera's data...

RemoteRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $110K *

Lead the charge in shaping product marketing strategies for two dynamic markets. Collaborate with cross-functional teams to drive customer adoption, competitive positioning, and revenue growth while e...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$157K - $303K *

Lead the charge in developing and executing go-to-market strategies for key products, driving awareness and adoption through compelling messaging, customer insights, and cross-functional collaboration...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$90K - $120K *

Elevate product visibility by executing high-impact marketing campaigns, driving product launches, and crafting compelling messaging that resonates with target audiences. Collaborate cross-functionall...

Vancouver, BCIn-Person

1 week ago

  •   Less than 5 years exp.  •   Staffing

$130K - $145K *

Transform product narratives into compelling go-to-market strategies. Collaborate across teams to define messaging that resonates with diverse buyers, optimize sales enablement, and elevate customer e...

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$140K - $160K *

Engage cross-functional teams to drive go-to-market strategies, enhance messaging, and optimize product offerings through data-driven insights and collaboration, ensuring successful launches and adopt...

2 days ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Elevate product marketing strategies by developing compelling messaging and go-to-market plans. Collaborate across teams to drive awareness and engagement, ensuring successful launches and sales enabl...

Michigan, USRemote

Reposted today

  •   Less than 5 years exp.  •   Finance & Insurance

$155K - $165K *

Shape the future of product marketing by connecting product velocity to commercial impact. Collaborate with cross-functional teams to enhance customer engagement, retention, and adoption, driving succ...

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$155K - $165K *

Help us build and enhance our go-to-market launch system, driving customer engagement and adoption for impactful releases. Collaborate cross-functionally to ensure alignment and seamless communication...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$91K - $120K *

Lead the charge in shaping product narratives and go-to-market strategies. Collaborate across teams to drive adoption and revenue, ensuring impactful messaging and sales enablement in a fast-paced, gr...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Unlock potential by leading product marketing strategies for developer-facing solutions. Collaborate across teams to enhance messaging, drive customer engagement, and ensure successful deployments, al...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Drive your career forward by owning product marketing from concept to launch. You'll create compelling narratives and collateral to engage investors and GTM teams, ensuring impactful product launches...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $190K *

Unlock potential by leading a dynamic team to create and implement impactful product marketing strategies that drive growth, enhance brand visibility, and align with market trends while ensuring cross...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$150K - $180K *

Join a team that's shaping marketing strategies and product messaging, driving growth through market analysis and cross-functional collaboration. Lead a talented group to effectively position product...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.