Join the mission as
Product Marketing Manager to lead how we position our combined offerings and tell our story to the market. This role will report to the Sr. Director, Product Marketing. This role is critical for shaping the market's understanding of what we now offer together. You'll be responsible for product messaging, thought leadership, and competitive positioning that articulates our combined strengths and market differentiation. You'll work closely with product, sales, security consultants, and marketing teams to translate our integrated capabilities into clear, compelling narratives that resonate with CISOs, security leaders, and business decision-makers.
Responsibilities:
Product Messaging and Positioning- Develop and refine core messaging architecture that positions NetSPI+Synack penetration testing and security services in the market.
- Create clear, differentiated product positioning that articulates our competitive advantages and resonates with target personas.
- Collaborate with product teams to understand capabilities, roadmap, and customer outcomes. Translate technical features into business value and market relevance.
- Ensure messaging consistency across all customer-facing materials, sales enablement, and marketing channels.
Thought Leadership and Content Strategy - Be responsible for thought leadership strategy that positions NetSPI+Synack as an authoritative voice in penetration testing, offensive security, threat research, and emerging security challenges.
- Partner with security consultants, executives, and subject matter experts to develop high-impact content including whitepapers, research reports, blogs, and webinars.
- Ensure content balances technical depth with accessibility for executive and non-technical audiences.
- Develop content that supports the sales cycle and customer journey across awareness, consideration, and decision stages.
Competitive Positioning and Market Intelligence - Develop competitive battle cards and sales resources that support differentiation and deal velocity.
- Track industry developments and customer feedback to continuously refine positioning and messaging.
Cross-Functional Collaboration - Partner with Marketing, Sales, and Customer Success to ensure aligned go-to-market strategies and customer narratives.
- Work with product teams on launch messaging, feature positioning, and product updates.
Minimum Qualifications:
- 4+ years of experience in product marketing, marketing strategy, or related roles in B2B technology
- Experience in cybersecurity, SaaS, or highly technical industries
- Proven ability to translate complex technical products into clear, compelling messaging for multiple audiences
- Excellent writing, research, and analytical skills
- Experience developing product positioning and competitive messaging strategies
- Ability to collaborate effectively with product, sales, and technical teams
Preferred Qualifications: - Experience in penetration testing, application security, offensive security, or related security domains
- Track record of launching products or services in competitive markets
What Success Looks Like: - Clear, compelling product messaging that differentiates NetSPI+Synack in the market and resonates with target personas
- Thought leadership content that establishes NetSPI+Synack as an authority in penetration testing and offensive security
- Strong competitive positioning that articulates our unique strengths as an organization
