Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$80K - $90K *
Transform your marketing career by driving product strategies and campaigns. Collaborate with cross-functional teams to create compelling messaging and targeted programs that enhance customer engageme...
3 days ago
$80K - $90K *
Join a dynamic team to drive product marketing and ABM strategies, enhancing customer engagement and market presence through compelling messaging and targeted campaigns that foster growth and awarenes...
3 days ago
Product Marketing Manager - GSI
$150K - $180K *
Drive impactful go-to-market strategies for Global Systems Integrators. Leverage your product marketing expertise to create valuable enablement resources that empower partners and enhance Cyera's data...
Reposted 2 weeks ago
$91K - $120K *
Lead the charge in shaping product narratives and go-to-market strategies. Collaborate across teams to drive adoption and revenue, ensuring impactful messaging and sales enablement in a fast-paced, gr...
4 days ago
$110K - $130K *
Elevate product marketing strategies by developing compelling messaging and go-to-market plans. Collaborate across teams to drive awareness and engagement, ensuring successful launches and sales enabl...
4 days ago
$110K - $130K *
Reimagine product marketing by crafting clear messaging and positioning. Collaborate across teams to understand customer needs and market dynamics, driving impactful product launches and sales enablem...
2 weeks ago
$110K - $130K *
Unlock potential by leading product marketing strategies that drive growth, enhance positioning, and enable cross-functional collaboration. Leverage AI to optimize messaging and ensure impactful launc...
Yesterday
Product Marketing Manager, GTM
$155K - $165K *
Help us build and enhance our go-to-market launch system, driving customer engagement and adoption for impactful releases. Collaborate cross-functionally to ensure alignment and seamless communication...
Reposted 3 weeks ago
$110K - $130K *
Lead the charge in transforming product vision into market success by leveraging customer insights, strategic positioning, and cross-functional collaboration to drive impactful go-to-market strategies...
Yesterday
Product Marketing Manager, Launches & Core Platform
$115K - $125K *
Lead the charge in product marketing by owning go-to-market launches and creating engaging content. Collaborate with teams to translate technical improvements into customer benefits, ensuring successf...
2 days ago
Product Marketing Manager (Slick - US)
$100K - $110K *
Lead the charge in shaping product marketing strategies for two dynamic markets. Collaborate with cross-functional teams to drive customer adoption, competitive positioning, and revenue growth while e...
Today
$125K - $150K *
Drive strategic product marketing initiatives, shaping positioning and narratives to empower cross-functional teams, elevate launches, and enhance customer engagement in a fast-paced, AI-driven enviro...
Reposted 4 weeks ago
Product Marketing Specialist - Switchboards
$100K - $160K *
Help us drive market success for low-voltage switchboards by translating customer insights into effective product strategies and collaborating with cross-functional teams to enhance growth and custome...
2 weeks ago
$71K - $119K *
Grow your career with a dynamic team that drives product success through market insights, competitive analysis, and cross-functional collaboration, ensuring products meet customer needs and remain com...
2 weeks ago
$88K - $105K *
Lead product marketing initiatives by crafting compelling messaging and strategies that drive customer engagement and adoption. Collaborate cross-functionally to ensure alignment and measure performan...
Today
$97K - $126K *
Lead the charge in product marketing strategy, driving product launches and competitive outreach while collaborating across teams to ensure effective messaging and increased market visibility for tech...
3 weeks ago
$87K - $114K *
Unlock potential by driving impactful product marketing strategies and launches. Collaborate across teams to enhance brand awareness and customer engagement while utilizing market insights to influenc...
3 weeks ago
Senior Technical Marketing Specialist
$98K - $147K *
Unlock potential by designing engaging, story-driven demonstrations that showcase technology's real-world impact. Collaborate with cross-functional teams to create compelling content that bridges prod...
3 days ago
$110K - $130K *
Develop and enhance product marketing strategies to effectively communicate complex healthcare technology solutions, ensuring they resonate with customers and drive market success in a dynamic, scalab...
Reposted 3 weeks ago
$110K - $130K *
Lead the development of compelling product messaging and positioning, driving sales enablement and product launches while collaborating with cross-functional teams to enhance market communication and...
3 weeks ago
Sr. Product Marketing Specialist
$94K - $141K *
Shape the future of software delivery by crafting compelling messaging and positioning for regulated enterprises. Drive executive conversations with insights on compliance and AI governance, while equ...
1 week ago
Product Marketing Manager - Provider
$76K - $127K *
Elevate your career by driving impactful marketing strategies for electronic prior authorization solutions. Collaborate across teams to enhance provider engagement and improve patient access, while le...
1 week ago
$101K - $137K *
Lead the charge in crafting customer-centric marketing strategies that drive product adoption and engagement. Collaborate with cross-functional teams to deliver impactful campaigns and insights, ensur...
1 week ago
Senior Product Marketing Manager - Lifecycle & Customer Communications
$135K - $166K *
Drive our end-to-end Lifecycle strategy and customer communications journey, leveraging data and AI to enhance engagement across multiple channels. Collaborate cross-functionally to optimize conversio...
4 days ago
Senior Product Marketing Manager
$110K - $130K *
Accelerate growth by leading product marketing strategies that bridge development and customer needs. Drive market success through compelling narratives, deep market insights, and impactful go-to-mark...
1 week ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.