About the RoleWhat makes this an exciting role to step into? You'll have significant ownership, with a few things that make this opportunity stand out:
- Driving an AI-native marketing organization, shaping marketing in the AI era
- We have lots of fun making videos for launches: see examples for our Robin launch and Proposals
- Ability to build and hire a team, and grow into a marketing leader
You'll play a key role in shaping how Feathery tells its product story and brings it to market, with direct impact on customer adoption and growth.
What You'll DoGo-to-Market, Positioning & Product Launches- Define and evolve Feathery's core messaging, positioning, and value propositions across insurance and wealth management
- Lead go-to-market strategy for new products and feature launches, from narrative and positioning through enablement and launch execution
- Translate complex product capabilities into clear, compelling messaging for enterprise buyers
- Partner with Product and Marketing to bring new capabilities and use cases to market
Sales Enablement & Competitive Intelligence- Develop customer-centric collateral including decks, one-pagers, case studies, product pages, and other GTM assets
- Partner with Sales and Customer Success to build enablement that helps win competitive deals, shorten deal cycles, and expand accounts
- Analyze competitors, market trends, and buyer insights to strengthen Feathery's differentiation
- Ensure internal teams are aligned on the latest product updates, positioning, and GTM priorities
Customer & Market Insights- Champion customer research and voice-of-customer initiatives to refine messaging and identify new opportunities
- Develop customer stories and case studies that demonstrate Feathery's impact
- Partner with Product to inform roadmap priorities based on customer insights, usage patterns, and feedback from the field
- Identify emerging customer needs, use cases, and market opportunities across insurance and wealth management
About You- 5+ years of B2B SaaS Product Marketing experience, including ownership of product launches and go-to-market programs
- Proven track record of positioning technical or workflow automation products for enterprise customers
- Exceptional storytelling and communication skills - able to distill complex technology into compelling narratives
- Experience building sales enablement and competitive intelligence programs
- Strong cross-functional collaboration skills across Product, Sales, Customer Success, and Marketing
- Deep curiosity about customers and how they evaluate and buy technology
- Ability to operate both strategically and tactically in a fast-paced environment
Bonus- Experience in financial services, insurance, wealth management, or other regulated industries
- Technical proficiency or familiarity with APIs, workflow automation, or data platforms
- Experience with AI-powered products
- Background in high-growth B2B SaaS environments
What We Offer- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Downtown Toronto office location
- Office snacks and monthly catered lunch
- A supportive, low-ego team that values ownership and growth
- Company offsite to connect and recharge
