About the RoleWe're looking for a B2B product marketer who can turn complex technology into clear, compelling narratives that resonate with buyers and users across provider groups and health systems. As Senior Manager, Product Marketing, you'll own positioning, messaging, and go-to-market (GTM) strategy across the portfolio, with particular focus on building out Assort's market and competitive intelligence function - from competitor tracking and win/loss analysis to the industry analyst relationships that shape how the market sees us. Reporting to the Head of Product Marketing, you'll serve as a strategic partner to Demand Generation, Sales, and Product - shaping how we tell our story, launch products, and win in the market. You'll join with significant ownership and autonomy, and as we build out the product marketing function around you, you'll have the opportunity to grow alongside it. This role is ideal for someone who combines strategic thinking with hands-on execution, moves fast, and wants their work to have an outsized impact.
What You'll Do- Own Assort's competitive intelligence function end-to-end-competitor tracking, win/loss analysis, and real-time battlecards-translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations.
- Build and manage relationships with leading healthcare industry analysts (e.g., KLAS, Gartner), owning our participation in rankings, reports, and briefings that shape how the market perceives Assort.
- Own and socialize a unified messaging and positioning framework that resonates with COOs, practice managers, and clinicians, and is used consistently across all GTM motions.
- Lead integrated product launches by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales to drive 30%+ of net-new pipeline.
- Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling), ensuring consistency and adoption across the revenue team.
- Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth.
- Help establish the processes and operating rhythms that will serve as the foundation for a growing product marketing team.
What We're Looking For- 5-8+ years of B2B SaaS, sales-led growth product marketing experience,including ownership of positioning and GTM strategy for complex products sold to non-technical buyers.
- Proven ability to execute in early-stage or fast-moving environments, with the ability to influence senior stakeholders across Product, Sales, and Marketing.
- Exceptional storytelling and executive-level communication skills-written, verbal, and visual.
- Strong technical fluency, with the ability to translate product complexity into clear customer value and confidently engage with technical and revenue audiences.
- Working knowledge of marketing and analytics platforms (e.g., HubSpot, Marketo, GA, Looker)and basic design tools (e.g., Slides, Figma).
- Experience building or scaling a competitive intelligence program and/or managing relationships with industry analysts (e.g., KLAS, Gartner) strongly preferred.
Nice to Have- Experience in provider organizations, EHR ecosystems, regulated markets, or applied AI platforms.
Benefits & Perks for Assorties- Competitive Compensation - Including salary and employee stock options so you share in our success.
- Lifelong Learning - Annual budget for professional development, plus training opportunities to help you grow.
- Office Setup Stipend - We'll outfit your in-office workspace so comfy as it's productive.
- Top-Tier Health Coverage - Medical, dental, and vision insurance, because your health comes first.
- Flexible PTO - We trust you to take the time you need to recharge and come back ready to crush it.
- 🥗 Meals & Snacks - Lunch, dinner, and snack breaks that fuel great ideas.
- Fitness Stipend - Your wellness matters. We reimburse monthly membership costs to support your health.
- 🚆 Commuter Benefits - We cover eligible transportation costs to make your trip to work easier.
- 401(k) - Build your retirement savings.
