OverviewKemin Industries is seeking a talented Worldwide Brand Communications Manager who will be responsible for developing and executing communications that strengthen and unify the Kemin brand across employees, customers, partners, and other stakeholders worldwide. The role translates enterprise brand strategy into communication programs, messaging frameworks, campaigns, executive communications, and governance practices that support a consistent global brand experience.
This position partners closely with Corporate Marketing, Legal, Human Resources, Corporate Affairs, business units, regional marketing teams, and external agencies to ensure alignment of brand expression, storytelling, and communication effectiveness across the organization.
The Worldwide Brand Communications Manager measures performance, recommends improvements, and helps build brand communication capabilities throughout Kemin.
This is an onsite-based position in our Des Moines Campus.
Responsibilities- Develop and manage worldwide brand communication plans, priorities, and annual communication calendars, including core messages and channel sequencing, aligned with Kemin brand strategy and business objectives.
- Establish messaging frameworks, communication standards, approval pathways, and governance processes that support consistent brand expression across business units and regions.
- Apply Kemin brand strategy, messaging, visual identity, and verbal identity standards to communication programs and assets. Serve as a primary resource for brand communication guidance and interpretation of brand standards.
- Provide guidance and training to stakeholders on appropriate application of brand hierarchy, naming conventions, and masterbrand standards.
- Manage the intake, review, and coordination of product, technology, initiative, and program naming requests in accordance with Kemin brand architecture and naming standards, following up on missing inputs or sign-offs to keep launches on schedule.
- Facilitate cross-functional reviews with Legal, Marketing, Business Units, and key stakeholders to ensure naming recommendations align with brand strategy, trademark considerations, and portfolio positioning.
- Maintain global naming conventions, naming documentation, and approved brand architecture records to ensure consistency across regions and business units.
- Audit new and existing brand assets, communications, and marketing materials for compliance with approved naming and architecture standards and escalate exceptions for resolution before external release.
- Translate complex scientific, technical, and business concepts into compelling narratives that reinforce Kemin positioning, purpose, and value proposition.
- Ensure global consistency of content and publishing schedules across channels before publication, while enabling appropriate local adaptation.
- Develop executive presentations, leadership messages, talking points, scripts, announcements, and strategic communication materials. Recognize and safeguard sensitive and confidential communications.
- Plan and execute enterprise communication programs that strengthen employee understanding of company strategy, culture, brand, and organizational priorities.
- Coordinate communications for corporate initiatives, major internal events, leadership meetings, and employee engagement programs (communications support only, event planning and logistics are not in scope).
- Establish and monitor communication and brand engagement metrics, compile effectiveness results against agreed KPIs and recommend improvements for future programs.
- Lead global brand communication forums, communities of practice, and training initiatives that strengthen brand capability across Kemin.
Qualifications- Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, English, Business Administration, or related field.
- 8 - 10 years of experience in brand communications, corporate communications, employee communications, public relations, executive communications, or integrated marketing communications.
- At least 5-years of experience working in life science, agriculture, food, health, nutrition, animal health, or another science-based industry.
- Experience supporting a global or multinational organization.
- Strong writing, editing, presentation, stakeholder management, and storytelling skills.
- Experience leading brand or communication programs across at least one channel or stakeholder group.
- Demonstrated ability to develop executive communications and enterprise-wide communication programs, with a high-level of professionalism and integrity especially regarding sensitive information.
- Ability to develop and foster strategic relationships with key internal and external partners, including agencies, vendors, and organizations.
- High attention to detail, high accuracy, problem-solving and critical-thinking skills, with working knowledge of analytics and performance measurement.
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